24 and sample the research, the research includes students as part of the
population and sample research.
C. Conceptual Framework
Homeschooling institution is a non-formal educational institution, in fact, which did not receive aid funds from the government, but its operational costs
obtained from self-help funds parents. Educational institutions in fact aim at giving service to stakeholders such as students, parents, the general
public as well as indirectly to the government. Stakeholders such as student and sometimes parents surely would like to obtain the best service from the
institution, so
that stakeholders would feel satisfied
Students want
to obtain satisfaction because the main goal is to acquire students educational services while parents want the satisfaction of having already pay tuition
fees to the institution. Assessment of stakeholders on the quality of service institutions can be
seen from the physical amenities, facilities, friendliness or nonphysical quality educators and employees, the cost of education and the achievements
of student learning itself. After the researcher did an online survey about
homeschooling, many of respondent are still reluctant to send her child in homeschooling, they think that homeschooling restricting children to
socialize, and contended that the quality of education in homeschooling can be equated with the regular education, although there is already an
25 equivalency test from the government. In fact, not everyone can be
educated in a formal path; there are particular circumstances that require someone to take homeschooling as a way of education.
From the above problems, the researcher thought it is necessary to know the satisfaction assessment service of homeschooling by parents and students.
To get the data, the researcher will conduct a survey of parents and students related to their satisfaction. Students and parents who are satisfied with
the services of Homeschooling Kak Seto Solo will more trust the institution. If they also tell the goodness and quality of the service of an institution to
others, they might open up the opportunity to seek the help of funds from donors.
26
Problem Identified:
1.
Satisfaction assessment services of homeschooling Kak Seto Solo is unknown
2.
There were still people who did not know the existence of homeschooling
3.
Knowledge society towards homeschooling community schools is still low
4.
The negative perception of society towards homeschooling is still encountered
5.
Public trust in the homeschooling is still low
Analyze:
Inform advantages and limitation of Homeschooling
Solution:
The Assessment of Customer Satisfaction at Homeschooling Kak Seto Solo
Students
The five dimensions in assessing service quality within the different questionnaire
Strongly Agree Agree
Disagree Strongly Disagree
Help to improve service performance of Homeschooling Kak Seto Solo Parents
The framework in this research can be described as follows:
Figure 1. Research Paradigm
27
D. Research Question