Pengaruh Iklan, Kualitas dan Harga Shampoo Dove Terhadap Keputusan Membeli Mahasiswa Fakultas Ekonomi USU
Lampiran 1 Kuesioner Penelitian Kuesioner
PENGARUH IKLAN, KUALITAS DAN HARGA SHAMPOO DOVE
TERHADAP KEPUTUSAN MEMBELI MAHASISWAFAKULTAS EKONOMI USU
I. Data Diri Responden Nama : Umur : Jenis Kelamin : Departemen : Lama Pemakaian :
II. Pertanyaan Pilihlah jawaban yang sesuai dengan pilihan Anda dengan cara memberikan tanda (
√) pada kolom yang tersedia. Penilaian dapat Anda lakukan berdasarkan skala berikut: Jawaban Sangat Setuju (SS) : 5 Jawaban Setuju (S) : 4 Jawaban Kurang Setuju (KS) : 3
Variabel Iklan
No Pernyataan SS S KS TS STS
Bahasa iklan shampoo Dove1 komunikatif Narasi iklan shampoo Dove mudah
2 dimengerti Narasi iklan shampoo Dove berbeda
3 dari iklan shampoo lainnya Gaya iklan televisi shampoo Dove
4 menarik Pesan iklan televisi shampoo Dove
5 mudah diingat Pesan iklan televisi shampoo Dove
6 persuasive Bintang iklan shampoo Dove
7 menarik Variabel Kualitas
No Pernyataan SS S KS TS STS
Shampoo Dove mengandung bahan-1 bahan yang tidak merusak rambut Kemasan shampoo Dove tidak
2 mudah rusak
3 Kemasan shampoo Dove unik Desain kemasan shampoo Dove 4 menarik
Variabel Harga
No Pernyataan SS S KS TS STS
1 Harga shampoo Dove terjangkau Harga shampoo Dove sesuai dengan 2 manfaat yang saya terima
Harga shampoo Dove masih dapat 3 bersaing dengan harga merek shampoo lain
Variabel Keputusan Membeli
No Pernyataan SS S KS TS STS
Saya membeli shampoo Dove karena1 yakin dengan kualitas yang diberikan Saya membeli shampoo Dove karena
2 telah terbiasa menggunakannya Saya membeli shampoo Dove karena
3 referensi dari orang lain Saya lebih memilih shampoo Dove 4 dibandingkan produk shampoo lainnya
Terima kasih atas partisipasi dan perhatian Anda
Lampiran 2 Hasil Uji Validitas dan Realibilitas
a. Uji Validitas I Case Processing Summary
N % Cases Valid 30 100.0 Excluded a
.0 Total 30 100.0
a. Listwise deletion based on all variables in the procedure.
32 Item Statistics Mean Std. Deviation N
VAR00001 3.3333 1.09334
30 VAR00002 3.1667 1.08543
.917
30 VAR00004 3.7000 .65126
30 VAR00005 3.8333 .87428
30 VAR00006 3.1333 1.04166
30 VAR00007 3.7000 .79438
30 VAR00008 3.2333 1.10433
30
Reliability Statistics Cronbach's Alpha N of Items
30 VAR00003 3.4667 .97320 VAR00023 3.6333 .85029
30 VAR00024 3.6000 .93218
VAR00003 112.4667 229.154 .750 .911
VAR00014 112.0667 226.685 .873 .909
VAR00013 112.3667 228.999 .789 .910
VAR00012 111.9333 248.616 .142 .918
VAR00011 112.2000 234.097 .596 .913
VAR00010 112.1667 239.040 .407 .916
VAR00009 112.0667 240.478 .581 .914
VAR00008 112.7000 247.666 .095 .921
VAR00007 112.2333 239.564 .488 .915
VAR00006 112.8000 235.890 .476 .915
VAR00005 112.1000 229.059 .846 .910
VAR00004 112.2333 245.082 .328 .916
VAR00002 112.7667 235.289 .473 .915
30 VAR00025 3.7333 .69149
VAR00001 112.6000 246.593 .129 .920
Cronbach's Alpha if Item Deleted
Item Deleted Corrected Item- Total Correlation
30 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if
30 VAR00032 3.7667 1.00630
30 VAR00031 3.6000 .93218
30 VAR00030 3.7667 .93526
30 VAR00029 3.2000 1.12648
30 VAR00028 3.2667 1.08066
30 VAR00027 3.8000 .88668
30 VAR00026 3.8333 .87428
VAR00015 112.7667 248.185 .071 .922
VAR00030 112.1667 226.695 .875 .909
VAR00031 112.3333 229.333 .779 .910
VAR00032 112.1667 225.799 .840 .909 Scale Statistics
Mean Variance Std. Deviation N of Items 1.1593E2 252.202 15.88088
32
b Uji Validitas II Case Processing Summary N % Cases Valid
30 100.0 a
Excluded .0 Total 30 100.0
a. Listwise deletion based on all variables in the procedure.
Reliability Statistics Cronbach's Alpha N of Items
.965
21 Item Statistics Mean Std. Deviation N
VAR00002 3.1667 1.08543
30 VAR00003 3.4667 .97320
30 VAR00005 3.8333 .87428
30 VAR00006 3.1333 1.04166
30 VAR00030 3.7667 .93526
30 VAR00031 3.6000 .93218
VAR00014 73.3000 199.941 .943 .961
VAR00031 73.5667 202.461 .847 .963
VAR00030 73.4000 200.524 .921 .962
VAR00027 73.3667 210.309 .572 .966
VAR00026 73.3333 202.575 .902 .962
VAR00025 73.4333 217.013 .408 .967
VAR00022 73.4667 199.154 .857 .962
VAR00020 73.4000 200.800 .910 .962
VAR00019 73.6000 204.248 .773 .963
VAR00018 73.4000 199.145 .903 .962
VAR00016 73.4000 199.007 .943 .961
VAR00013 73.6000 202.179 .855 .962
30 VAR00032 3.7667 1.00630
VAR00011 73.4333 206.875 .664 .965
VAR00010 73.4000 209.834 .534 .966
VAR00009 73.3000 213.045 .673 .965
VAR00007 73.4667 211.706 .582 .965
VAR00006 74.0333 211.689 .430 .968
VAR00005 73.3333 202.575 .902 .962
VAR00003 73.7000 205.597 .690 .964
VAR00002 74.0000 210.552 .447 .968
Cronbach's Alpha if Item Deleted
Item Deleted Corrected Item- Total Correlation
30 Item-Total Statistics Scale Mean if Item Deleted Scale Variance if
VAR00032 73.4000 199.145 .903 .962 Scale Statistics
Lampiran 3 Tabulasi Jawaban Validitas I P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21 P22
3
3
4
3
2
3
3
4
3
4
3
4
3
3
4
4
3
4
4
4
2
4
3
4
2
4
3
4
4
4
4
3
3
4
4
4
4
4
4
4
3
4
3
4
4
3
3
3
2
2
3
3
3
3
3
3
3
4
4
3
3
3
3
3
3
3
3
3
2
3
3
4
3
5
5
2
2
2
2
2
2
2
3
4
5
4
4
4
4
4
4
4
4
4
4
4
4
5
4
5
3
4
4
4
4
4
4
4
4
4
4
3
3
4
3
2
4
1
4
4
4
4
4
4
4
4
5
4
4
4
5
5
4
5
1
1
3
5
4
4
4
5
4
5
5
3
3
3
3
3
4
3
3
4
4
3
5
3
5
3
5
3
3
3
3
4
4
4
4
4
5
3
4
3
4
3
3
3
3
3
3
3
4
4
4
3
3
5
3
3
4
3
3
3
3
4
4
4
4
4
4
5
5
3
3
5
1
5
4
3
3
5
5
5
3
4
5
5
5
5
5
5
4
5
5
5
3
5
3
4
5
3
5
4
3
4
3
4
4
4
4
4
3
3
3
4
4
4
3
4
3
5
5
5
3
3
5
5
4
3
4
4
2
4
3
3
4
3
3
3
4
3
4
4
4
3
4
3
4
4
4
3
3
4
4
4
4
4
4
4
4
5
4
5
5
2
4
3
2
3
5
3
4
5
4
4
4
3
4
2
4
3
2
4
3
5
1
4
5
5
4
4
3
5
4
5
3
5
5
4
5
4
5
4
2
3
5
5
2
2
1
4
2
5
5
4
4
2
3
3
1
4
4
4
5
5
3
4
4
3
4
1
4
4
4
4
5
4
5
4
4
3
3
4
1
5
4
1
2
2
5
2
2
2
2
5
2
1
1
5
1
5
2
2
3
2
2
1
4
1
1
1
4
4
3
4
2
3
3
3
4
3
2
3
3
4
4
4
4
3
4
4
3
4
4
3
3
1
4
4
2
4
3
4
3
4
4
4
4
4
4
4
3
4
4
4
4
3
4
4
4
4
4
3
3
3
2
2
4
3
3
3
3
3
5
5
5
5
5
3
4
4
4
4
5
3
4
4
4
4
4
4
4
4
4
4
3
4
5
5
5
1
1
5
5
5
4
5
4
5
5
5
4
5
5
5
4
5
4
4
3
5
4
3
4
4
4
4
4
3
4
4
4
4
4
4
4
3
4
3
4
4
4
4
4
4
3
4
4
4
4
5
4
4
4
4
4
4
4
4
4
5
4
2
2
5
4
5
4
5
5
2
4
3
3
3
3
3
3
3
4
4
3
3
4
3
3
3
3
3
4
4
4
4
3
3
4
4
4
4
4
4
4
4
4
4
3
3
4
3
4
4
3
4
4
4
4
4
4
2
3
4
3
5
4
4
4
5
4
4
4
5
5
5
5
3
5
5
1
5
4
5
5
5
5
3
4
2
4
4
4
4
4
4
4
4
4
2
5
4
4
4
4
5
3
5
4
5
4
4
Lampiran 4 Tabulasi Jawaban Validitas II P1 P2 P3 P4 P5 P6 P7 P8 P9 P10 P11 P12 P13 P14 P15 P16 P17 P18 P19 P20 P21
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
3
4
4
3
3
1
3
3
1
4
3
4
4
4
4
4
4
3
4
4
4
3
4
4
4
4
3
3
3
3
2
2
2
2
2
2
4
3
4
2
2
3
3
1
1
1
2
2
3
1
1
2
3
5
5
3
3
3
3
3
3
3
3
3
4
2
3
3
3
3
3
3
2
2
2
2
3
5
1
3
5
5
5
5
5
5
5
5
4
5
4
5
4
5
5
4
3
3
3
3
3
5
5
3
5
4
5
3
5
4
5
5
4
5
5
5
4
3
4
4
4
3
5
2
3
5
4
3
3
3
4
4
4
3
3
4
3
3
3
3
4
3
3
3
3
3
3
3
3
3
3
4
4
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
1
1
4
5
3
3
3
3
4
3
4
4
3
5
3
5
5
5
4
5
4
3
5
5
5
4
3
5
3
4
4
3
4
4
4
2
4
4
3
3
3
3
4
3
4
3
4
3
4
4
5
5
3
4
5
2
4
3
5
3
4
4
3
2
5
3
4
3
3
4
4
4
4
3
3
4
4
4
5
4
5
5
5
5
5
4
4
5
2
4
4
5
5
5
5
5
4
5
5
5
3
4
1
4
3
3
4
3
3
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
3
4
4
1
1
1
3
1
1
2
1
1
4
4
4
3
4
4
4
4
4
4
4
4
4
4
3
3
4
4
1
4
2
4
4
4
2
3
4
4
3
3
4
3
3
3
4
3
4
3
2
3
3
4
3
3
3
4
3
3
3
3
3
3
4
3
3
4
3
3
4
3
3
3
3
5
3
5
4
5
5
4
4
4
4
4
5
5
5
5
5
5
5
4
5
4
5
5
5
4
3
4
4
5
5
4
1
5
5
4
5
4
5
3
5
1
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
4
5
3
4
5
4
4
4
4
3
4
4
4
3
3
4
4
4
4
4
4
4
4
3
4
3
4
4
5
4
3
4
4
4
4
4
4
4
4
4
4
3
4
4
4
2
4
4
2
2
5
5
5
4
4
4
4
3
5
4
1
3
3
3
3
3
3
3
4
3
3
3
2
3
4
1
3
4
4
3
4
4
4
4
4
4
3
4
4
4
4
3
4
4
4
5
4
4
4
4
4
4
4
4
4
5
4
4
4
3
4
3
3
4
3
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
4
4
4
5
4
3
4
4
3
3
4
4
4
3
3
3
3
4
4
2
4
3
3
3
3
3
3
3
4
3
4
3
3
3
4
4
Lampiran 5 Tabulasi Jawaban Responden
P1 P2 P3 P4 P5 P6 P7 Total P8 P9 P10 P11 P12 P13 P14 Total P15 P16 P17 Total P18 P19 P20 P21 Total
4
18
4
4
5
5
11
4
3
4
30
4
4
2
4
4
5
5
27
4
4
4
3
4
4
4
2
2
3
3
3
3
3
4
4
7
2
2
2
1
7
2
2
3
16
2
3
2
3
2
2
2
15
2
2
2
11
2
3
3
28
4
4
4
4
3
4
5
26
3
5
3
3
3
5
4
14
4
3
4
3
5
2
1
2
23
3
3
3
4
3
10
2
4
4
19
3
2
3
2
2
3
22
9
4
2
2
4
4
2
4
18
4
4
5
5
4
24
3
24
4
2
4
27
4
4
4
4
3
4
4
4
3
3
4
2
4
3
4
16
4
4
4
4
9
10
3
3
3
3
3
3
5
4
1
2
1
20
3
3
3
2
4
3
3
13
1
3
1
2
1
3
2
14
4
3
3
4
4
4
4
27
5
4
1
4
5
4
4
13
3
3
3
3
9
3
3
3
27
4
4
4
4
3
4
4
4
26
3
4
3
4
3
4
4
4
23
3
4
3
3
4
3
3
13
3
4
4
2
10
1
4
5
26
4
3
3
4
13
3
4
4
26
3
5
2
4
3
5
4
4
5
3
3
3
8
3
2
3
25
3
4
3
4
2
2
4
2
27
4
4
4
4
3
4
4
22
3
4
2
3
5
4
4
10
1
3
4
2
9
2
4
3
25
3
4
2
4
4
3
17
4
4
5
4
10
3
3
4
27
4
3
4
4
4
3
4
26
4
4
3
3
4
4
4
2
23
9
3
4
3
2
3
4
4
13
4
3
4
2
2
4
3
4
18
2
2
2
2
3
3
4
24
4
3
2
3
2
5
4
3
5
5
5
16
4
4
4
4
9
4
32
3
21
4
2
4
2
2
4
3
23
3
4
5
5
4
5
3
4
4
18
2
4
2
1
2
4
3
20
5
5
5
5
12
4
3
5
35
5
5
5
5
5
2
3
7
4
3
6
1
3
2
25
3
4
3
4
3
4
19
2
2
4
1
3
2
4
3
14
3
3
4
4
4
2
4
3
3
12
3
3
3
3
9
3
4
2
26
5
5
11
3
3
4
3
22
2
4
3
4
2
4
3
14
4
4
4
4
25
4
4
3
4
4
4
4
27
4
4
2
2
4
4
3
1
3
1
18
3
3
9
4
2
1
3
3
9
3
10
4
3
4
4
3
4
11
4
4
4
4
16
2
4
3
3
3
25
3
4
4
3
15
4
4
4
3
4
4
4
27
4
4
3
3
3
4
3
3
5
4
5
5
3
5
30
5
5
4
4
13
4
4
31
4
5
3
25
3
3
3
9
4
3
4
4
14
5
4
5
4
1
14
3
3
9
4
3
3
3
13
1
3
3
3
3
1
3
17
3
3
3
21
3
3
3
3
3
3
4
21
4
3
2
3
2
3
4
22
3
3
15
4
3
3
2
1
3
3
19
5
4
2
2
5
4
5
5
3
3
24
4
4
3
4
4
3
3
25
3
4
3
10
2
25
3
2
3
4
4
4
4
25
4
3
1
7
2
2
4
3
3
20
3
1
2
1
6
4
4
4
13
2
3
4
2
4
1
4
4
4
2
4
2
3
2
3
2
18
4
3
3
4
4
4
4
27
3
11
3
20
3
3
3
3
3
3
3
3