Place and Time of Research

45 Figure 2. ADDIE Development Model

C. Place and Time of Research

This research conducted in SMK Muhammadiyah 1 Tempel which is located at Street Gendol Km 0,5 Sanggrahan, Tempel, Sleman. This research conducted in two steps. The first is preparation stage from November 2016- February 2017. The second is implementation stage until reporting stage from March-May 2017. D. Subjects and Objects of Research The subjects of this research were one media expert Accounting lecturer who expert in media aspect, two material experts Accounting lecturer and teacher, eight students of class X Accounting SMK Muhammadiyah 2 Analysis •Analyze the problem •Analyze the curriculum that contains in Snake and Ladder •Analyze the Competency Standard which will be included in Snake and Ladder Design •Making Product Design •Arranging the rulesinstructions of the game •Arranging Assessment Instruments Development •Making Product •Validation •Revision I Implementation •Small group tryout •Revision II if needed •Field tryout •Revision III if needed Evaluation •Measure the achievement of product development objectives 46 Yogyakarta in small group tryout and 18 students all students of class X Accounting SMK Muhammadiyah 1 Tempel in field tryout. The objects of this research were the feasibility of Snake and Ladder as a learning media and the improvement of students‟ motivation. The feasibility of the Accounting Snake and Ladder has been known from the learning, media engineering, and visual communication aspects. This study was also measured the improvement of students‟ motivation before and after using the media. E. Data Types There are two types of data that are collected in this research including quantitative data and qualitative data. a. Qualitative data is a data about the process of learning media development that takes form criticisms and suggestions from material experts and media expert. The data was representated the quality of Accounting Snake and Ladder. b. Quantitative data is the main data in the research which formed of the data about students‟ motivation and the assessment of snake and ladder as a learning media from the material experts, media expert, and students in the questionnaires.

F. Variable Operational Definition