47
Ho : Using servic quality, product quality, and promotion
there is no significant influence toward customer satisfaction.
Ha : Using service quality, product quality, and promotion there is significant influence toward customer
satisfaction. the criteria to making decision significancy with
α = 0,05 a.
If probability α 0.05, so Ho accept. It means using service quality, product quality, and promotion there is no
influence toward customer satisfaction. b.
If probability α 0.05, so Ho reject. It means service quality, product quality, and promotion there is influence
toward customer satisfaction.
6. F- Test statistic F- simultaneous test
F test essentially indicates whether all the independent variables or independentvariables included in the model have jointly
influence on the dependent variable or bound.The probability is smaller than 0.05, then the result means that there are significant
effects ofindependent variables collectively against the dependent variable Ghazali, 2005:84. The results of this F test in SPSS
output can be seen in the ANOVA table. The null hypothesis Ho and alternative hypothesis Ha used are:
1. Ho: β0 ≠ 0, its mean there are no influences of service quality,
48
product quality, and promotion of blue bird regular taxi
2. Ha: β0 = 0, its mean there are influences of service quality,
product quality and promotion of blue bird regular taxi. To examine the influence with together independent variable
toward dependent variable, so used the creteria, as follows : Ho : Using Service quality, product quality, and promotion there
is no influence on customer satisfaction
Ha : Using service quality, product quality and promotion there is influence on customer satisfaction
. a.
If F count F tabel, so Ho is accept. It means service quality,, product quality, and promotion there is no influence
on customer satisfaction.. b.
If F count F tabel, so Ho reject. It means using service quality, product quality, and promotion there is influence on
customer satisfaction .
E. Operational Variable
Variable in this Research consist of: 1.
Independent variable
