52
CHAPTER IV ANALYSIS
A. General Description of Research Object
1. History of the Company
Back in 1972, well before Jakarta became a cosmopolitan of 12 million people, blue bird had been there. The actual embryo of the group
was the golden bird, then known as chandra taksi, a car rental service catering to journalists and other visitors to the country. Before long the
company earned a number of recommendations that helped in applying for a license to operate a taxi company.
From blue bird taxis and golden bird limousine and car rental, next came Big Bird 1979 with its charter buses. And more recently the silver
bird executive taxi 1993. Over the past decade , Blue Bird group has seen a rapid expansion in all four business divisions and blue bird group is
today more integrated than ever with services extended through out parts of indonesia.
Blue bird Becaome the pioneering taxi company to implement the strictuse of taximeters and radio communications on air- conditioned
vechicles. Several service stations were also set up in jakarta to support daily operations of such vechicles.
From taxis, container to heavy equipment, blue bird group is one company for all transportation needs. For many residents of indonesia’s
53
capital and largest city, blue bird is n’t just another taxi company – it has
become a way of life. From a humble beginning of just 25 taxi cabs in 1972, blue bird
group has gone through numerous trials and extensions to reach current fleet of around 28,904 fleets, Serving more than 8.5 million passengers per
month across the country, blue bird group’s line of services encompasses a broad range of spectrum, from regular taxi blue bird pusaka up to
executive taxi silver bird , limousine car rental Golden bird , charter bus Big bird, logistic iron bird logistic, propert Holiday resort
lombok and pusaka bumi mutiara, supporting services, and heavy equipment.
a. Vision and Mission
Vision
To be a sustainable quality driven company that ensuresthe continuing prosperity of all its stakeholders.
b. Mission statement
Our goals are to achieve customer satisfaction, and to build and defend the first position as market leader in every category in which we
compete. In land transportation, we provide reliable, high quality and superior services with the effecient use of resources, and we do it as a
team.
54
2. Company location
The blue bird company Head Office located in Jl. Mampang Prapatan Raya No. 60 Jakarta 12790 . the reason to choosing a location
site of the company are : a.
Readily available workforce and very strategic location. b.
Easy accessible to the customer. c.
Cleanliness, safe and comfortable environment.
3. General Description of Respondents :
Respondents in this study were customers of Blue bird regular taxi both in jakarta and Ciputat . Based on data from 100 Respondents who
use blue bird regular taxi, through survey methods of data collection by questionnaire respondents obtained the conditions on age and gender.
a. General Description of Respondents : age
Table 2.8 age Age
Frequency percent
Valid percent Cumulative
percent
20 18
18 18
18 20
– 25 24
24 24
24 25
– 35 32
32 32
32 35
26 26
26 26
Total 100
100 100
100
Source : Primary Data 2013
55
Based on Table 4.1 can be seen that the percentage amount for the age of therespondents that most respondents are age 25-35 years as many
as 32 people or 32. b.
General description of respondents : sex From the research conducted by the method of distributing a
questionnaire to customers of blue bird regular taxi
Table 2.9 Sex Sex
frequency percent Valid percent Cumulative
percent
Male 67
67 67
67 Female
33 33
33 33
Total 100
100 100
100 Source : Primary Data 2013
Based on table 2.9 above can be seen that the largest percentage of male respondents was larger than the female respondents, with the
number of respondents male gender for 67people or 67
B. Analaysis And Discussion
1. Validity and Realibity Test
Before the Questioner was spread to 100 respondents, the reseacher tried out or survey to 50 with 34 questions to test validity and
reliability from the entire questioner. The standarization of questions was tried with 50 respondents.The questioner was
56
divided in to four variables which are service quality, product quality, promotion , and customer satisfaction.
According to Sugiono 2011: 178 test validity is used to measure the legal valid or unvalid of a questionnaire. A questionnaire is said
valid if the questions on the questionnaire is able to reveal something that will be on the questionnaire measurement. The total
score on test validity can be valid if the number of scores 0.30. According to Imam Ghozali 2005: 42 reliablity measurement can
be done in 2 ways: 1.
Measure or measurement repeated: here someone will be given the same question s at different times, and then see if the remains
consistent with the answers. 2.
One shot or one time measurement: here measurement only running once and then the results were compared with another
question or measure the correlation between answers to questions. SPSS provide facilities to measure the reliability with statistical uni
Cronbach alpha α. A construct or variable is said cronbach reliable if the value of alpha 0.60.
As a gauge that shows consistency of the measuring instrument to measure the same phenomenon in other occasions. To look of reliability
value, the variable cronbach alpha has a value greater than 0.60 Imam Ghozali, 2005: 42.
Kategori