Company location General Description of Respondents :

58 Table 3.2 Result of Validity and Reliability Test for Product Quality Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbachs Alpha if Item Deleted PQ1 25,9000 6,378 ,609 ,860 PQ2 25,8800 6,067 ,728 ,844 PQ3 25,8200 5,906 ,765 ,839 PQ4 25,8200 6,110 ,678 ,851 PQ5 25,8600 6,368 ,591 ,863 PQ6 25,8800 6,312 ,624 ,858 PQ7 25,9200 6,524 ,561 ,866 Source : Processed primary Data by SPSS 20 Based on table above 7 question about Product quality it can be seen that all The questions are valid, because the score of α 0.30, it means the data is valid and have positive correlation or the score corrected item total correlation is 0.30, it means the data is valid. Measurement result is reliable if the coefficient α 0.60 Imam Ghozali 2005: 42 from table above the value of Cronbach alpha more than 0.60, it means 7 questions of product quality have the reliability value is good and feasible 59 Table 3.3 Result of Validity and Reliability Test for promotion Item-Total Statistics Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbachs Alpha if Item Deleted PR1 34,4000 6,571 ,310 ,800 PR2 34,3800 6,240 ,438 ,783 PR3 34,3800 6,077 ,507 ,773 PR4 34,3800 6,077 ,507 ,773 PR5 34,3600 5,868 ,590 ,761 PR6 34,3800 6,077 ,507 ,773 PR7 34,4800 6,214 ,500 ,774 PR8 34,5200 6,214 ,533 ,771 PR9 34,6400 6,562 ,521 ,776 Source : Processed primary Data by SPSS 20 Based on table above 9 question about Promotion it can be seen that all The questions are valid, because the score of α 0.30, it means the data is valid and have positive correlation or the score corrected item total correlation is 0.30, it means the data is valid. Measurement result is reliable if the coefficient α 0.60 Imam Ghozali 2005: 42 from table above the value of Cronbach alpha more than 0.60, it means 9 questions of promotion have the reliability value is good and feasible.