Autocorrelation Test Classic assumption Test

69 and k = number of independent variables priyatno, 2012 : 89 so it get 2.70 from the F table. The value of F test is 388.908 2.70 and the significant value is 0.000 0.05, it can be said that independent variables like service quality, product quality, and promotion as simultaneous can effect toward of customer satisfaction. Table : 4.3 Coefficient of Regression Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 Constant 1,762 1,236 1,426 ,157 x1 ,569 ,060 ,576 9,547 ,000 x2 ,293 ,053 ,252 5,552 ,000 x3 ,142 ,050 ,204 2,852 ,005 a. Dependent Variable: y Source : Processed primary Data by SPSS 20 Based on table above we get regression equation as follows: Y= 1.762 + 0.569 service quality + 0.293 product quality + 0.142 promotion + ei Where: Y: Customer satisfaction X1 = Service quality X2 = product quality X3 = promotion 70 Variable service quality X1 show that every addition to 1 unit variable of service quality, it can cause an increase in customer satisfaction on blue bird taxi, this means that there is a positive effect occurs between service quality with a customer satisfaction. These appropriate with the previous research by Agyapong Gloria K.Q in internationa journal of business and management in 2011 entitled “ the Effect of Service Quality on customer satisfaction” . Based on his research , there is a postive relationship between service quality and customer satisfaction. Obtaining customer satisfaction depends to a large extent on ensuring that firm maintains high service quality standards. Putting in place quality mechanism has significant effect on the level of customer satisfaction. Variable product quality X2 show that every addition to 1 unit variable of product quality , it can cause an increase in customer satisfaction on blue bird regular taxi, this means that there is a positive effect occurs between product quality with a customer satisfaction. According the previous research conduct to journal of university of india “ the effects of customer service and product quality on customer satisfacti on’’ by Asghar Afshar Jahanshahi , Mohammad Ali Hajizadeh, and Seyed Abbas Mirdamadi in 2011 where their research explain that there is significant relationship between product quality with a customer satisfaction, And also within their research found out that the quality of product promotes customer satisfaction. Variable promotion X3 show that every addition to 1 unit variable of promotion, it can cause an increase in customer satisfaction on blue bird