Population Determination Sample Methode

38 and able to answer. b. A questionnaire should be written to minimize demands imposed on respondents.It should encourage them to participate in the entire interview, without biasing their responses. c. A questionnaire should minimize response error. These errors can arise from respondents who give inaccurate answers or from reserchers incorrectly recording or analyzing their answers. Questionnaire method is a method to obtain data that is done by providing a list of questions that will be filled by respondents including questions about the variable service quality, product quality, and promotion of users Blue bird regular taxi to determine the extent to which it these things affect customer satisfaction of Blue bird regular taxi. In this questionnaire there are two parts, namely: 1. Part 1: concerning the respondent data like name, gender, and age 2. Part 2 : on the list of questions that will be filled by the respondent. Table 2.2 List of Questionnaire Answer Value No Kind of Answer Score 1 SA : strongly agree 5 2 A = agree 4 3 N = doubt 3 4 D = disagree 2 5 SD = strongly disagree 1 Source: Donald Cooper, 2006:371 39

D. Analysis Data Method

1. Analysis Method

a. Method of Analysis

The researcher use multiple regression analysis to analyze the independent variable on the dependent variable. This calculation method of the analysis carried out by SPSS program

b. Descriptive Statistics

Descriptive statistics used by researchers to provide information about the main characteristics of variables and demographic list of respondents. Descriptive statistics provide a picture or description of data which can be seen from mean, standard deviation, variance, maximum, sum, range, kurtosis and skewness Imam Ghozali, 2005:19 According to Donald Cooper Donald Cooper, 2007:311, nominal scale is scale withmutually exclusive and collectively exhaustive categories, but without the properties of order,distance or unique origin. Ordinal scale is scale with mutually exclusive and collectivelyexhaustive categories, as well as the property of order, but not distance or unique origin; datacapable of determining greater-than, equal-to or less-than status of property or an object.Interval scale is scale with the

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