B. Source, Form, and Context of the Data
According to Lofland and Lofland in Moleong, 2004: 112, the main data of a qualitative research are language and action or behavior.
The source of the data of this research were the movie Beauty and the Briefcase and its transcription. The form of the data were sentences, and
the context of the data were the utterances that was uttered by the main character in the movie Beauty and the Briefcase.
C. Data Collecting Technique
Read and write technique were applied in this research to collect the data. The data of the study were in the form of sentences. The data
collecting technique was performed by watching the movie, reading the transcript and taking note. Afterwards, it was noted in data sheets and
followed by data analysis. The steps of collecting data in this study were formulated below:
1. Watching the movie Beauty and The Briefcase.
2. Downloading the movie’s transcription.
3. Watching the movie one more time while checking the
accuracy of the transcription. 4.
Applying purposive-sampling technique by categorizing the utterances into every single of parameter types and the way of
doing dispreferred 5.
Recording the categorized utterances in the data sheet.
D. Technique of Data Analysis
The next step after data collecting technique was data analysis. Patton in Moleong, 2003:103 claims that data analysis is a process of
organizing and classifying data into certain pattern, category, and basic units of analysis, so that the theme can be found and the data will be easier
to be interpreted and formulated. Data analysis is the most important step in qualitative research, a well-done data analysis will make the research
successful, and as the result the description and interpretation of the phenomenon will be accurate.
Moreover, this study employed referential analysis technique to analyze the data. The theories which were presented in the previous
chapter related to the issue of this study was as a reference for analyzing the data from the main source. The data were categorized firstly on the
data sheet based on the theories which are related, and afterwards, the data were analyzed by referencing them to the theories of each categorization.
It means that the theories play as the guidance in analyzing the data. Therefore, data sheet was applied in this research in order to
categorize every datum which were found in the movie Beauty and the Briefcase. The data sheet or table was used to classify the types of
dispreferred on the second turn, the ways of doing dispreferred, and also the explanation of social context. The format of data sheet was ilustrated
below with one example attached.
Kategori