2.4.1 Theme Re-Iteration
Theme Re-Iteration is a basic way to keep a text focused. The Theme is repeated to build the next information. This type of Thematic pattern, where the same
element occurs regularly as Theme. It can be demonstrated as below:
Theme
1
Rheme
1
Theme
1
Rheme
2
Theme
1
Rheme
3
Diagram 2.2 Re-Iteration Pattern
This pattern is exemplified is this text: 1.
Mr. Black
2. is our new neighbor.
He
3. lives next to our apartment.
He
4. seems like to sing.
He
5. sings every time.
He
2.4.2 Theme Zig-zag
, somehow, bother us with his singing.
In this pattern, an element which is introduced in the Rheme in the clause 1 get promoted to become the Theme of clause 2. The Theme is built from an element
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in the previous Rheme. The Zig-zag Pattern achieves cohesion in the text by building on newly introduced information. This pattern can be diagrammed in Figured 2.3
Clause 1 Theme
Rheme Clause 2
Theme Rheme
Clause 3 Theme
Rheme
Diagram 2.2 Re-Iteration Pattern
The text below is an example of Zig-zag Pattern
1. For Christin Poirier, psychology is central to her occupation as a
2. social worker
As a social worker, Poirier works at a community mental health center
3. where she helps children and adolescents
4. who
Source Introduction to Psychology: a module, not published are experiencing emotional or behavioral difficulties or both.
2.4.3 The Multiple-Rheme Pattern
In this pattern, the Theme of one clause introduces a number of different pieces of information, each of which is then picked up and made Theme in
subsequent clause. This Theme often provides the underlying organizing principle for a text, by using both the Zig-zag Pattern and theme Re-iteration strategies for
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elaborating on each of main thematic points. In the other words, the multiple Rheme consist of the Zig-zag Pattern and Re-iteration Pattern to elaborate the information in
the text. The multiple-Rheme pattern of thematic development can be diagrammatically figured as below:
Clause 1 Theme
Rheme
Clause 2 Theme
pRheme Clause 3
Theme Rheme
Clause 4 Theme
Rheme For example:
Text 1.
The three main reasons babies cry are hunger, cold, and illness Hunger can be determined by considering when the baby was last fed.
.
Babies feel cold more actually than we do and the smaller the baby, the more warmly it should be wrapped up.
Finally, sickness of pain may also be signaled by crying. Source: Enggins, 2004:325
a b
c
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Text 2.
There are many things people remember about sixties. Some people remember it for mini-skirts, the Beatles, hippies, and the flower
children. It
Richards’ Intercahnge I, 1991:7 was a time when young people owned the world and thought that anything was
possible.
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CHAPTER III RESEARCH METHODOLOGY
3.1 Research Method
This thesis applies descriptive qualitative method, namely by identifying and analyzing the Theme in advertisements in People Magazine. Hamidi 2004 explains
in his book that qualitative method is a procedure which results a descriptive data. Moleong 2004:3 says that qualitative research is the research that the data collected
consist of words, pictures, and not number, and the background of descriptive research is interpretative paradigm, and does not on result but in the prioritizes the
process of research. In this thesis, this method will be applied by giving the distribution of Theme and Rheme found in the advertisements in People Magazine.
3.2 Data and Data Source
The data is the every clause found 12 selected advertisements in People Magazine. There are found 102 clauses to be analyzed. The source of the data is the
advertisements in People Magazine published in July 8
th
2013. The advertisements selected are : Olay Regenerist, Olay Regenerist Eyelash Duo, Clinique, Aveeno
Active Natural, Banana boat Protect Hydrate, Miracle whip, Gerber Graduates Snacks, A.1. Steak Sauce, Dreyer’s Outshine Fruit Bars, Ore Ida Tater Tots; Bio
True Contact Len, and Ovarian .
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