Ideational Topical Theme Data Analysis

4.2.1 Ideational Topical Theme

Ideational Theme is also called Topical Theme. It is coded by the first element of the transitivity system. It can be a participant, process, or circumstance. Ideational or Topical Theme can be divided into two kinds; they are marked Theme and unmarked Theme. The main principle in identifying the Theme of the clause is that a clause must contain one, and only one Topical Theme. Once the Topical Theme in the clause have been identified, all the remaining clause constituents can be consigned to the Rheme role. Below are the data and the analysis of Topical Themes found in advertisements in People Magazine: 1. See brighter, firmer eyes in just one week. Olay See brighter, firmer eyes’ in just one week. Topical RHEME THEME The clause above consists of Topical Theme for the imperative clause. The word ’see’ is as the Topical Theme. It is called marked Theme because the Theme does not take role as the subject of the clause. The Rheme is “brighter, firmer eyes in just one week” which is the new items in the clause. 2. Gently, dap the cream around your eyes to soften the appearance of lines and smooth the look of the lids. Olay Gently dap the cream around your eyes to soften the appearance of lines and smooth the look of the lids Topical RHEME THEME Universitas Sumatera Utara This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “Gently”. It is a marked Theme as it is an adverb and not the subject of the clause. It is followed by “the cream around your eyes to soften the appearance of lines and smooth the look of the lids” that is the Rheme. 3. It all starts with Olay Regenerist Eye and Lash Duo Olay Regenerist Eye and Lash Duo it all starts with Olay Regenerist Eye and Lash Duo Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “it all”. It is an unmarked Theme as it is pronoun and the subject of the clause. The rest of the clause, “starts with Olay Regenerist Eye and Lash Duo” is the Rheme. 4. Finish the look with a dab of cream blush and glossy lip. Olay Regenerist Eye and Lash Duo Finish the look with a dab of cream blush and glossy lip. Topical RHEME THEME The clause above consists of Topical Theme for the imperative clause. The word ‘finish’ is as the Topical Theme. It is called marked Theme because the Theme does not take role as the subject of the clause. The Rheme is “the look with a dab of cream blush and glossy lip” which is the new items in the clause. Universitas Sumatera Utara 5. Some people find nails enamels irritating- not just on their hand, but all around their eyes. Clinique Some people find nails enamels irritating- not just on their hand, but all around their eyes. Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “some people”. It is an unmarked Theme as it is noun and the subject of the clause. It is followed by “find nails enamels irritating- not just on their hand, but all around their eyes” which is the Rheme. 6. For a long time this mouth was slammed to Miracle Whip Miracle Whip For a long time this mouth was slammed to Miracle Whip Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “for a long time”. It is a marked Theme because it is adjunct circumstantial giving information of time. It is followed by “this mouth was slammed to Miracle Whip” which is the Rheme. 7. Exclusive Active Naturals Total Formula is proven to improve: tone, texture, blotchiness, dullness, brown spots. Aveeno Exclusive Active Naturals Total Formula is proven to improve: tone, texture, blotchiness, dullness, brown spots. Topical RHEME THEME Universitas Sumatera Utara This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “Exclusive Active Naturals Total Formula”. It is an unmarked Theme because it is nominal group and takes role as the subject of the clause. It is followed by “is proven to improve: tone, texture, blotchiness, dullness, brown spots” which is the Rheme. 8. The Gerber Generation has a firm grasp on nutrition. The Gerber Generation The Gerber Generation has a firm grasp on nutrition. Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “The Gerber Generation”. It is an unmarked Theme because it is the name of the product and takes role as the subject of the clause. It is followed by “has a firm grasp on nutrition” which is the Rheme. 9. You’re one spectacular person. AIsaos You are one spectacular person. Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “You”. It is an unmarked Theme as it is pronoun and the subject of the clause. The rest of the clause, “are one spectacular person” which is the Rheme. Universitas Sumatera Utara 10. Try Biotrue. Biotrue. Try Biotrue. Topical RHEME THEME The clause above consists of Topical Theme for the imperative clause. The word ’try’ is as the Topical Theme. It is marked Theme because the Theme does not take role as the subject of the clause. The Rheme is “Biotrue.” which is the new items in the clause. 11. The Dreyer’s Fruits Bar you know and love are now called Outshine bars. Outshine The Dreyer’s Fruits Bar you know and love are now called Outshine bars. Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “The Dreyer’s Fruits Bar you know and love”. It is an unmarked Theme because it is a nominalization and takes role as the subject of the clause. It is followed by “are now called Outshine bars” which is the Rheme. Universitas Sumatera Utara 12. Kell, Ripa and QVC Program Host Lisa Robertson know that ovarian cancer often disguises itself as other illness. Ovarian Kell, Ripa and QVC Program Host Lisa Robertson know that ovarian cancer often disguises itself as other illness. Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is realized by the “Kell, Ripa and QVC Program Host Lisa Robertson”. It is an unmarked Theme because it is takes role as the subject of the clause. It is followed by “know that ovarian cancer often disguises itself as other illness” which is the Rheme. 13. Banana Boat Protect and Hydrate provides all-day moisture with broad spectrum UVAUVB protection and aloe vera. Banana Boat Protect and Hydrate Banana Boat Protect and Hydrate provides all-day moisture with broad spectrum UVAUVB protection and aloe vera. Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is the name of the product “Banana Boat Protect and Hydrate”. It is an unmarked Theme because it is takes role as the subject of the clause. It is followed by “provides all-day moisture with broad spectrum UVAUVB protection and aloe vera.” which is the Rheme. Universitas Sumatera Utara 14. The kids from the Justice for Potatoes League want you to know The kids from the Justice for Potatoes League want you to know Topical RHEME THEME This clause consists of Topical Theme. The clause above begins with the Topical Theme which is the name of the product “The kids from the Justice for Potatoes League”. It is an unmarked Theme because it is takes role as the subject of the clause. It is followed by “want you to know.” which is the Rheme.

4.2.2 Interpersonal Theme