Multiple Theme Data Analysis

4.2.4 Multiple Theme

There is always an ideational topical element in the Theme. When the topical Theme is preceded the textual and interpersonal Theme, it is called as multiple Theme. Below are some of multiple Theme found in advertisements in People Magazine: 1. Just because they didn’t carry your beloved sauce. AI Sauce just because they didn’t carry your beloved sauce. Interpersonal Textual Topical RHEME THEME The clause above consists of Interpersonal Theme, Textual Theme and Topical Theme. The word ’Just’ is the interpersonal Theme which occurs in the beginning of the clause. Just’ is a mood adjunct. It is followed by the textual Theme “because” as the conjunction from the preceding topic. After that, it is followed by Topical Theme pronoun ‘they’. The Rheme is “didn’t carry your beloved sauce” which is the new items in the clause. 2. Until finally it smeared on wheat Until Finally it smeared on wheat Textual Interpersonal Topical RHEME THEME The clause above consists of Textual Theme, Interpersonal Theme and Topical Theme. The clause begins with the textual Theme which is the word “until”. ‘Until’ is the conjunction word linking up the previous topic. It is followed by the second Interpersonal Theme which is the modal adjunct “finally”. The Topical Universitas Sumatera Utara Theme is the pronoun ‘it’. The Rheme is “smeared on wheat” which is the rest of the clause. 3. In fact, it helps to even tone and texture for more radiant looking skin. Aveeno In fact it helps to even tone and texture for more radiant looking skin. Interpersonal Topical RHEME THEME The clause above consists of Interpersonal and Topical Theme. The word “In fact ” is the Interpersonal Theme occurring in the beginning of the clause. It is the modal adjunct. The following Topical Theme is the pronoun “it”. Rheme is “helps to even tone and texture for more radiant looking skin” which is the rest of the clause. 4. Are your contacts calling it quits before your eyes do? Are your contacts calling it quits before your eyes do? Interpersonal Topical RHEME THEME The clause above consists of Interpersonal and Topical Theme. The word “Are ” is the Interpersonal Theme occurring in the beginning of the clause. It is the finite. The following Topical Theme is the noun phrase “your contact”. Rheme is “calling it quits before your eyes do?” which is the rest of the clause. 5. So we created a new different nail enamel for sensitive skin. So we created a new different nail enamel for sensitive skin Textual Topical RHEME THEME Universitas Sumatera Utara The clause above consists of Textual Theme, and Topical Theme. The clause begins with the textual Theme which is the word “so”. In this clause, ‘so’ is the continuative word signaling the moving from the previous topic. It is followed by the Topical Theme pronoun ‘we’. The Rheme is “created a new different nail enamel for sensitive skin” which is the rest of the clause.

4.3 Findings