Kredibilitas Endorser X Kreatifitas Iklan X Efektivias Iklan Z Loyalitas Pada Merek Y

96 Uji Validitas

1. Kredibilitas Endorser X

1 Correlations X1 pert 1 X1 pert 2 X1 pert 3 X1 jumlah Pearson Correlation 1 .414 .413 .749 Sig. 2-tailed .000 .000 .000 X1 pert 1 N 100 100 100 100 Pearson Correlation .414 1 .567 .821 Sig. 2-tailed .000 .000 .000 X1 pert 2 N 100 100 100 100 Pearson Correlation .413 .567 1 .835 Sig. 2-tailed .000 .000 .000 X1 pert 3 N 100 100 100 100 Pearson Correlation .749 .821 .835 1 Sig. 2-tailed .000 .000 .000 X1 jumlah N 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed.

2. Kreatifitas Iklan X

2 Correlations X2 pert 1 X2 pert 2 X2 pert 3 X2 jumlah Pearson Correlation 1 .335 -.037 .627 Sig. 2-tailed .001 .718 .000 X2 pert 1 N 100 100 100 100 Pearson Correlation .335 1 .183 .828 Sig. 2-tailed .001 .068 .000 X2 pert 2 N 100 100 100 100 Pearson Correlation -.037 .183 1 .524 Sig. 2-tailed .718 .068 .000 X2 pert 3 N 100 100 100 100 Pearson Correlation .627 .828 .524 1 Sig. 2-tailed .000 .000 .000 X2 jumlah N 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed. 97

3. Efektivias Iklan Z

Correlations Z pert 1 Z pert 2 Z pert 3 Z jumlah Pearson Correlation 1 .435 .450 .793 Sig. 2-tailed .000 .000 .000 Z pert 1 N 100 100 100 100 Pearson Correlation .435 1 .425 .780 Sig. 2-tailed .000 .000 .000 Z pert 2 N 100 100 100 100 Pearson Correlation .450 .425 1 .798 Sig. 2-tailed .000 .000 .000 Z pert 3 N 100 100 100 100 Pearson Correlation .793 .780 .798 1 Sig. 2-tailed .000 .000 .000 Z jumlah N 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed.

4. Loyalitas Pada Merek Y

Correlations Y pert 1 Y pert 2 Y pert 3 Y jumlah Pearson Correlation 1 .528 .507 .881 Sig. 2-tailed .000 .000 .000 Y pert 1 N 100 100 100 100 Pearson Correlation .528 1 .227 .744 Sig. 2-tailed .000 .023 .000 Y pert 2 N 100 100 100 100 Pearson Correlation .507 .227 1 .723 Sig. 2-tailed .000 .023 .000 Y pert 3 N 100 100 100 100 Pearson Correlation .881 .744 .723 1 Sig. 2-tailed .000 .000 .000 Y jumlah N 100 100 100 100 . Correlation is significant at the 0.01 level 2-tailed. . Correlation is significant at the 0.05 level 2-tailed. 98 Uji Reliabilitas 1. Kredibilitas Endorser X 1 Case Processing Summary N Valid 100 100.0 Excluded a .0 Cases Total 100 100.0 a. Listwise deletion based on all variables in the procedure.

2. Kreatifitas Iklan