98
Uji Reliabilitas 1.
Kredibilitas Endorser X
1
Case Processing Summary
N Valid
100 100.0
Excluded
a
.0 Cases
Total 100
100.0 a. Listwise deletion based on all variables in the
procedure.
2. Kreatifitas Iklan
Reliability Statistics
Cronbachs Alpha
N of Items .388
3
Reliability Statistics
Cronbachs Alpha
N of Items .723
3
Case Processing Summary
N Valid
100 100.0
Excluded
a
.0 Cases
Total 100
100.0 a. Listwise deletion based on all variables in the
procedure.
99
3. Efektivitas Iklan Z
Reliability Statistics
Cronbachs Alpha
N of Items .699
3
4. Loyalitas Pada Merek Y
Reliability Statistics
Cronbachs Alpha
N of Items .691
3
Case Processing Summary
N Valid
100 100.0
Excluded
a
.0 Cases
Total 100
100.0 a. Listwise deletion based on all variables in the
procedure.
Case Processing Summary
N Valid
100 100.0
Excluded
a
.0 Cases
Total 100
100.0 a. Listwise deletion based on all variables in the
procedure.
100
Analisis Deskriptive 1.
Kredibilitas Endorser X
1
X1 pert 1
Frequency Percent
Valid Percent Cumulative
Percent 1.00
4 4.0
4.0 4.0
2.00 3
3.0 3.0
7.0 3.00
40 40.0
40.0 47.0
4.00 53
53.0 53.0
100.0 Valid
Total 100
100.0 100.0
X1 pert 2
Frequency Percent
Valid Percent Cumulative
Percent 1.00
1 1.0
1.0 1.0
2.00 18
18.0 18.0
19.0 3.00
44 44.0
44.0 63.0
4.00 37
37.0 37.0
100.0 Valid
Total 100
100.0 100.0
X1 pert 3
Frequency Percent
Valid Percent Cumulative
Percent 1.00
5 5.0
5.0 5.0
2.00 23
23.0 23.0
28.0 3.00
48 48.0
48.0 76.0
4.00 24
24.0 24.0
100.0 Valid
Total 100
100.0 100.0
101
2. Kreatifitas Iklan X
2
X2 pert 1
Frequency Percent
Valid Percent Cumulative
Percent 2.00
8 8.0
8.0 8.0
3.00 61
61.0 61.0
69.0 4.00
31 31.0
31.0 100.0
Valid
Total 100
100.0 100.0
X2 pert 2
Frequency Percent
Valid Percent Cumulative
Percent 2.00
28 28.0
28.0 28.0
3.00 37
37.0 37.0
65.0 4.00
35 35.0
35.0 100.0
Valid
Total 100
100.0 100.0
X2 pert 3
Frequency Percent
Valid Percent Cumulative
Percent 2.00
4 4.0
4.0 4.0
3.00 52
52.0 52.0
56.0 4.00
44 44.0
44.0 100.0
Valid
Total 100
100.0 100.0
102
3. Efektivitas Iklan Z
Z pert 2
Frequency Percent
Valid Percent Cumulative
Percent 2.00
14 14.0
14.0 14.0
3.00 55
55.0 55.0
69.0 4.00
31 31.0
31.0 100.0
Valid
Total 100
100.0 100.0
Z pert 3
Frequency Percent
Valid Percent Cumulative
Percent 2.00
20 20.0
20.0 20.0
3.00 53
53.0 53.0
73.0 4.00
27 27.0
27.0 100.0
Valid
Total 100
100.0 100.0
Z pert 1
Frequency Percent
Valid Percent Cumulative
Percent 2.00
12 12.0
12.0 12.0
3.00 50
50.0 50.0
62.0 4.00
38 38.0
38.0 100.0
Valid
Total 100
100.0 100.0
103
4. Loyalitas pada Merek Y
