Sentence Linguistic Forms of English Slogan in Mobile Phones Advertisement

53 about something. So, “think different” is to think about a mobile phone that is different from any other. [3] Asia-fone: “Connecting your world” “You connect your world” The implicature meaning of the English slogan “connecting your world” which is used in Asia-fone means that the consumers will get connected with the world. It means connecting the consumers’ life at home and reducing life’s chaos with Digital Life Home Automation with one touch of asia-fone products. This product gives an alternative that has a function to connect everything in the world. The word “connecting” from the word “connect” means that it brings two or more things together, and “your world” means world to the consumers. By using this product, they can have many friends around the world. [4] Asus: “Inspiring Innovation” The implicature meaning of Asus “Inspiring innovation” delivers truly innovative solution that inspires the consumers to reach for greater heights of productivity and fun. By pioneering many new innovations, trends, and technologies that have a genuine impact on its customers lives, Asus has developed a strong advantage in the product design, the technology, the quality, and the valuecost. [5] Beyond: “Infinite communication” The implicature meaning of the English slogan which is used in Beyond mobile phone is that the consumers can communicate with others with no limit. Infinite communication is intended to give an easy tool to someone in 54 communicating with others, anytime and anywhere, including in agency, institution, or in social communication. [6] Blackberry: “We are not just for windows anymore” The implicature meaning of the English slogan used in Blackberry mobile phone is that the device has a good system not only Windows on it. The operating system of Blackberry is very complete in terms of its detection technology. This phone has an interesting application for example BBM BlackBerry Messenger and the consumer can share their PIN number with others. [7] Blueberry: “CSL mobile” The implicature meaning of the English slogan used in Blueberry mobile phone is that the device has CSL Computer System Limited on it. This product also gives the point of the consumers to attract communicate link in the communication world. [8] Cross: “Crystal clear sound” The implicature meaning of the English slogan used in Cross mobile phone is that the device provides crystal clear sound meaning that it provides good and clear sound like a crystal. When the consumers communicate using the product, they will hear the sound clearly because it has very good sound. [9] Ericson: “Taking you forward” The implicature meaning of Ericson’s slogan shows that the cell phone can take the people forward in their living future. The company wants to tell the consumers that their product is better mobile phone than others. It is because the 55 company wants their product to be like a partner that defines and delivers progress that is supportive, consultative, proactive, innovative, and trustworthy. So, taking your forward means take Ericson at the consumers forward. [10] E’touch: “Mobile Solution” The implicature meaning of the English slogan used in E’touch mobile phone is that their product is a solution to the consumer in terms of its price. It is because the company gives the solution in term of their price that is economical with appropriate and good applications or features on it. [11] HTC: “Quietly Brilliant” The implicature meaning in the slogan shows that the cell phone solution offered by HTC is a sharp phone but inexpensive. The company has made a lot of innovations and features in their product. The cell phone has the smart applications as well. It means the product is using a fast medium technology. [12] Imo: “Mobile Entertainment” The implicature meaning in Imo mobile phone slogan is the cell phone provides a number of entertainments and some menus in the content. This mobile phone has interesting entertainment features such as entertain, music, video, and games. So, mobile entertainment means as mobile that has a content entertainment on it. [13] Lenovo: “For Those Who Do” The implicature meaning in Lenovo is that the company noted that the brand strategy reflects their corporate ideology, which has always been made by people in action. Therefore, when promoting its products the company firstly