48 phone can connect people everywhere, anywhere, and anytime. The similarity
appears in Asia Fone slogan [14] that uses a phrase form. The company deleted some words to make it simple. The original sentence is “you connect your world”,
having a subject and a predicate. It is classified as a gerund phrase because it contains “your” as an object, “world” as a head noun and “connecting” as a verb
and pre modifier. This slogan gives command to the consumer. The command is that the consumers have to connect their world by using Asia fone product. In
slogan [15], the Ericsson mobile phone slogan takes the phrase form under the gerund phrase classification because it consists of the word “taking” as verb-ing
and “you forward” as complement.
4. Adjective Phrase
[16] HTC: “Quietly Brilliant” An adjective phrase is a group of words including an adjective and its
compliments or modifier that functions as an adjective Warriner, 1982, p.92. Another example can be found in slogan [16] HTC: “Quietly Brilliant”. The
slogan HTC is an adjective phrase, consisting of “Brilliant” as adjective and the head and “quietly” as pre modifier.
5. Prepositional Phrase
A prepositional phrase is a group of words that contain no verb and begin
with preposition and end with a noun of pronoun Warriner, 1982, p.92. In the
slogan found there was only one example of a prepositional phrase. In the example [17] Lenovo ”For Those Who Do”, the slogan takes the phrase form
49 because it does not have a subject and a predicate or no verb. It begins with word
“For” as a preposition in the slogan, and “those who do” as a noun of pronoun.
6. Sentence
A sentence is a group of words expressing a complete thought, it is a grammatical unit of one or more words that expresses independent statements,
questions, requests, commands, and exclamations Warriner, 1982:95. He states that a sentence begins with a capital letter and concludes with an end mark, a
period, a question mark or an exclamation point. Every sentence has its classifying sentence to make it easy to understand. The sentences may be
classified according to their purpose. There is one kind of sentence that was found
in the mobile phones’ slogan and it is a declarative sentence. Analysis shows that the most common data of the English slogan in mobile phone advertisements is in
the form of declarative sentence. A declarative sentence is a sentence that the subject and predicate have
normal order. A declarative sentence is making a statement that is followed by a period Warrnier 1982:20. The slogan of the product which is categorized into a
declarative sentence is used for delivering the brand’s messages about the product. The English slogans that take the declarative sentence form are as follows:
[18] LG: “Life is good” [19] Samsung: “Phone is strong in small sound”
In slogan [18], the slogan is a sentence because it has a subject and predicate. The sentence is categorized as declarative because the slogan makes a
statement that Life will be Good or Life is Good by using LG. In slogan of
50 Samsung product “Phone is strong in small sound” [19], it reconstructed with
“Phone” as the subject, “is” as the predicate and “in small sound” as the
complement. Samsung slogan includes a sentence, because it has a subject and a predicate. It is a declarative sentence because it gives a statement that whether in
small sound, the phone is a strong device. [20] Blackberry: “We are not just for windows anymore”
[21] Sony Ericsson: “Make.Believe” Another slogan using a declarative sentence is used by Blackberry’s
slogan [20], “We are not just for windows anymore” reconstructed with “we” as the subject. The slogan in Blackberry employs a declarative sentence because it
has a subject and a predicate. Then, a declarative sentence is used by Sony Ericsson [21] “Make.Believe”. The form of Sony Ericson’s is a sentence. The
company deleted several words to make the statement simple. The original sentence is “Sony makes people believe”. It is a sentence because there is a subject
and a predicate. It is categorized as a declarative sentence as it gives a statement to the costumers. The company gives a statement that Sony Ericsson’s product
will make people believe by using their product. The product gives good and interesting features or applications that will satisfy their consumers. In conclusion,
persuading is one of the most important functions of advertising. A declarative sentence or a simple statement is the most frequently used in advertisements.
Well-composed statements will give the readers a very deep impression. As mentioned before, the aim of advertising is to arouse the consumers’
desire and make them consume the advertised product. Therefore, a slogan has
