Verb Phrase Linguistic Forms of English Slogan in Mobile Phones Advertisement

50 Samsung product “Phone is strong in small sound” [19], it reconstructed with “Phone” as the subject, “is” as the predicate and “in small sound” as the complement. Samsung slogan includes a sentence, because it has a subject and a predicate. It is a declarative sentence because it gives a statement that whether in small sound, the phone is a strong device. [20] Blackberry: “We are not just for windows anymore” [21] Sony Ericsson: “Make.Believe” Another slogan using a declarative sentence is used by Blackberry’s slogan [20], “We are not just for windows anymore” reconstructed with “we” as the subject. The slogan in Blackberry employs a declarative sentence because it has a subject and a predicate. Then, a declarative sentence is used by Sony Ericsson [21] “Make.Believe”. The form of Sony Ericson’s is a sentence. The company deleted several words to make the statement simple. The original sentence is “Sony makes people believe”. It is a sentence because there is a subject and a predicate. It is categorized as a declarative sentence as it gives a statement to the costumers. The company gives a statement that Sony Ericsson’s product will make people believe by using their product. The product gives good and interesting features or applications that will satisfy their consumers. In conclusion, persuading is one of the most important functions of advertising. A declarative sentence or a simple statement is the most frequently used in advertisements. Well-composed statements will give the readers a very deep impression. As mentioned before, the aim of advertising is to arouse the consumers’ desire and make them consume the advertised product. Therefore, a slogan has 51 function to make requests, invitations, or offers. On the other words, the aim of a slogan is to recall the brand name for delivering the message of the brand about the product’s quality.

2. The Implicature Meanings of English Slogan in Mobile Phones Advertisement

One of the ways to introduce a product is by an advertisement. An advertisement plays an important role and has already become a part of human’s life. It is a means by which products either goods or services are promoted to the public. An advertisements needs to use particular kinds of language to communicate and to persuade. Talking about an advertisement, it cannot be separated from a slogan. A slogan is an easily remembered phrase used in an advertisement. It is a phrase that comes and goes with particular lines of products on all its adverts whatever the campaign Goddard, 1998. From the data found, most of mobile phone products used a slogan to attract and interest the customers. A slogan is the most important means and condensed message that advertisers would like to convey to their customers. Sharp and intelligent slogans can help advertisers create unforgettable impression on their potential customers’ minds. Grice 1983:127 stated the word “implicature” for use theory of speaker meaning. Implicature will be habitual associated with the relevant expression in all ordinary contexts. It means that each slogan conveys the relevant expression of their products. Peccei 1997:3 defines implicature as inferences that cannot be made from isolated utterances. They depend on the context of the utterance