65 study can also be used in linguistics and pragmatics class since linguistic forms
and the implicature are studied in the class. Besides, they can also learn on how to make a good and correct interesting slogan by paying attention on the linguistic
forms and implicature meanings in the slogan.
3. Future Researchers
The researcher considers the limitation of this research and the fact that the research in a pragmatic approach has been widely done. Hopefully, other
researchers will develop it further. This research can be a help for researchers that have similar topic and aspect. The next researcher who used implicature as the
topic for study can used the same or different sources and theories to give more valid result. The future researcher may analyze other types of advertisements such
as radio advertisement. They also may analyze other types of slogan such as car product, food product or others. They can make use of the same theories to
analyze other types of advertisements and slogans of different products and brands. There are many experts who propose the theories of pragmatics and
advertisements language which can be used to examine any kind of advertisement. The researcher encourages future researchers to conduct a deeper study about the
advertisement. The future researcher can also do the study about other field such as semantics or stylistics. They may freely choose the types of advertisements
whether they will analyze a spoken advertisement or a written advertisement. Hopefully, this recommendation can improve the study of the English language.
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