33 television programs, advertisements, musical compositions, or any of a host of
others types of document” p.21. Therefore, the researcher gathered the data by using the document analysis applied on advertisements. The researcher collected
the data by listing the English slogan found in mobile phone advertisements that available in printed and electronic media and categorized them into the specific
linguistic forms proposed by Warriner 1982. Then, the researcher analyzed and
identified the English slogan used in those mobile phone advertisements.
B. Research Objects
This research dealt with the linguistic forms and the implicature meanings of the English slogan in mobile phone advertisements. According to
Sudaryanto 1993, data are the research objects derived from a selection process of any kind of resources which in this the research are available in the printed and
electronic media, including the internet p.56. The researcher analyzed some brands of the English slogan in mobile phone advertisements taken from printed
and the electronic media, mostly from the internet sources. The researcher focuses on the English mobile phone products which are widely used in the society.
C. Research Setting
In this research, the object of this research is the English slogan in mobile phone advertisements. The researcher analyzed the kinds of English
slogans in mobile phone advertisements. The data were obtained from the printed
34 and electronic media, mostly from the internet sources. The researcher gathered
and analyzed the data in February to May 2015, in Yogyakarta. The data analyzed in this study was not taken from billboards on the street because of the time
constraint. The researcher focused on picking up the data from the internet. The researcher analyzed and focused on mobile phones’ slogans from the online
sources which can be found by searching in Google. The researcher used the internet as nowadays more and more companies use internet to advertise their
products. After finding the data sources, the researcher selected and picked up 21 slogans.
D. Research Instrument and Data Gathering Technique
In this research, the researcher acts as human instrument. It is because the researcher “is more responsive to the situation and he or she is able to adapt to
the changing condition” Guba Lincoln, 1994, p.12. It means that the researcher can process the data immediately and confirm the source or related
references if there is uncertainly. In addition, it is only humans who can collect the confusing data and then process it so that it becomes available and easier for
others to understand it. Therefore, the researcher did the analysis then interpreted the data in easier way so that the readers can get the meaning of the data.
There were several steps used by the researcher to obtain the data. The first one was by collecting the English slogan in mobile phone advertisements
from the printed media, such as newspapers, magazines, and also electronic media like the internet sources. In this research, the researcher found out the most sample
35 data of the English slogan in mobile phone advertisements which were available
on the internet. The researcher chose 21 versions of the English slogan in mobile phone advertisements because they are the most appropriate representative among
other versions. There were several tables which were used in this research. The first
table was table 3.1 which is the sample data of the mobile phone slogan that will be analyzed. It was used to divide and categorize the data into several categories.
Table 3.1 helped the researcher in simplifying the process of analyzing linguistic forms.
Table 3.1 The Example of English Slogans in Mobile Phones Advertisements Mobile Phones
Product Slogan
Acer Explore beyond limits
Apple Think different
Asia fone Connecting your world
Asus Inspiring innovation
Beyond Infinite communication
Blackberry Not just for windows anymore
….. ….
From the data, the researcher analyzed the linguistic forms and the implicature meanings of the English slogan in mobile phone advertisements from
the websites See Appendix 2. The researcher used Warriner’s 1982 theories to identify which slogan belongs to the specific kind of linguistic forms. The
researcher took notes the slogan that contained phrases, clauses, and sentences of the English slogan in mobile phone advertisements.
