Adjective Phrase Prepositional Phrase

52 and shared knowledge between the speaker or the writer and the hearer or the reader. In mobile phone products, the companies try to share the quality of their product by using powerful and attractive slogans. In answering research problem number two, the researcher would like to demonstrate that implicature is implied meaning behind the utterances and it is an additional conveyed meaning according to Yule 1996. Here, the researcher uses Yule’s 1996 theory to express the implicature about the “additional conveyed meaning” p.40 in the mobile phone slogan. The implicature meanings of the English used in mobile phone products are as follows: [1] Acer: “Explore beyond limits” The implicature meaning of Acer’s slogan “Explore beyond limits” is a reflection of a new approach to a product design and a more market-oriented mindset. The company wants to tell the consumers that the product has the desire to create easy, intuitive, user-oriented products which is engrained in the design DNA. The company also strives to enhance users’ or consumers’ total experience and enable them to achieve more by using this product. [2] Apple: “Think different” The implicature meaning which is used by Apple affirms that the product gives a suggestion to the consumers. The company wants to tell the consumers that Apple is about people who think outside of the box, and want to use this product to help them change the world. They must think differently about Apple mobile phone in comparison to other products. The company hopes that the consumer will be able to think differently. The word “think” means an opinion 53 about something. So, “think different” is to think about a mobile phone that is different from any other. [3] Asia-fone: “Connecting your world” “You connect your world” The implicature meaning of the English slogan “connecting your world” which is used in Asia-fone means that the consumers will get connected with the world. It means connecting the consumers’ life at home and reducing life’s chaos with Digital Life Home Automation with one touch of asia-fone products. This product gives an alternative that has a function to connect everything in the world. The word “connecting” from the word “connect” means that it brings two or more things together, and “your world” means world to the consumers. By using this product, they can have many friends around the world. [4] Asus: “Inspiring Innovation” The implicature meaning of Asus “Inspiring innovation” delivers truly innovative solution that inspires the consumers to reach for greater heights of productivity and fun. By pioneering many new innovations, trends, and technologies that have a genuine impact on its customers lives, Asus has developed a strong advantage in the product design, the technology, the quality, and the valuecost. [5] Beyond: “Infinite communication” The implicature meaning of the English slogan which is used in Beyond mobile phone is that the consumers can communicate with others with no limit. Infinite communication is intended to give an easy tool to someone in