43
From the classification above, it is clear that all 21 data of slogans found are in the form of phrases and sentences. From the table above, the researcher
found 42.85 of noun phrases that appeared the most in English slogans’ mobile phone advertisements. Besides, there are 14.29 of verb phrases and gerund
phrases, 4.76 of a prepositional phrase and an adjective phrase, and lastly 19.05 of declarative sentences. The biggest percentage of the linguistic forms in
the data is a noun phrase. A noun phrase most frequently appears in the mobile phones’ slogan because the advertiser prefers to describe their products in a much
simpler form but effective so that the readers will clearly and directly understand the advertisers’ intention.
Noun Phrase,
42.85
Verb Phrase,
14.29 Adjective
Phrase, 4.76
Gerund Phrase,
14.29 Prepositional
phrase, 4.76
Declarative sentence,
19.05
Based on the findings, a noun phrase most frequently appears in the mobile phone advertisements slogan because the advertiser prefers to describe
their products in a simpler form but effective easy to read, easy to say and easy to
44 remember with the expectation that the readers will clearly and directly
understand the advertisers’ intention. As to the linguistic forms, noun phrases are widely used as brand names. They help the consumers remember the products or
the services very well. Besides, declarative sentences are also common in advertisements. They make advertisements like dialogues which are easy to
understand. The results of the analysis and evidences are presented and discussed in the following section.
1. Noun Phrase
A phrase is a group of related words that is used as a single part of speech and does not contain a verb and its subject Warriner, 1982, p.92. The
phrase includes a noun phrase. A noun phrase appears the most compared to the other linguistic forms. According to Warriner 1982, a noun phrase is a group of
words that contains a noun and it has determiner the, a, this and modifier. The researcher found 9 slogans that used noun phrases. There are the examples of
slogans which incorporate noun phrases: [1] Imo: “Mobile Entertainment”
[2] Beyond: “Infinite Communication” [3] E’Touch: “Mobile Solution”
[4] Samsung Galaxy S4: “Life Companion” [5] Motorola: “Intelligence Everywhere”
Based on the examples [1], and [2], they are considered as a noun phrase since they have no subject and predicate. The above examples are few examples
of a noun phrase. It is proven that having no subject or predicate, the Imo slogan
