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1. Pragmatics
Pragmatics is the study of the relation between language and its context that is basic to an account of language understanding Thomas, 1995,
p.21. Besides, “Pragmatics is the study of how language is used to communicate” Leech, 1992, p.19. This study concerns with meaning as communicated by a
speaker or a writer and interpreted by a listener or a reader, and it has more to do with the analysis of what people mean by their utterances. The ability of
pragmatics is to communicate more than what is explicitly stated.
2. Implicature
Implicature refers
to imply,
suggest or convey some meanings indirectly by means of language Thomas, 1995, p.58. The aspect of meaning that a speaker
conveys, implies, or suggests without directly expressing. In other words, it is a process by which such a meaning is conveyed, implied, or suggested. Implicature
can be considered as an additional conveyed meaning Yule, 1996, p.35. It is attained when a speaker intends to communicate more than just what the words
mean. 3.
Linguistic Forms
Linguistic forms are a meaningful unit of language, such as an affix, a word, a phrase, or a sentence Warriner, 1982, p.90. The meaning of the
linguistic forms is represented in terms of a checklist of conditions that have to be satisfied in order to the form which to be appropriately or truthfully used.
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4. Slogan
A slogan is a familiar statement that is commonly regarded to particular advertisements. It is a word or a phrase that is easy to remember, used for example
by a political party or in an advertisement to attract people’s attention or to suggest an idea quickly Arens, 2006, p.424. A slogan is used by a company to
sell a particular product that will tie in closely with the descriptions used in the advertising copy Cook, 1998, p.106. The language of the English slogan that
they used must be simple and attractive to prove that their product is better than
the others. 5.
Advertisement
An advertisement is described as an announcement or a persuasive message placed in the mass media in paid or donated time or space by an
identified individual, a company, or an organization to serve a number of audience about the products and persuade or remind them of buying, to convey information
about the organization itself or an important issue to the organization in order to create or enhance perception of the quality or reliability of a product, thus
encouraging a consumer loyalty and repeat purchases Brown, 1998, p.54. It means advertisements as the persuasive media of communication to help a
company achieve marketing objectives. A company must create the best
advertisements with an interesting and a creative slogan. 6.
Mobile Phone Advertisement
A mobile phone advertisement is the communication of products or services to a mobile device and a smartphone consumer. A mobile advertisement
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