Liabilitas 578debad0b936a1032ace8fbde4cb760

49 2012 Annual Report • PT Mandom Indonesia Tbk TINJAUAN PEMASARAN Penjualan Domestik Produk Domestik Bruto PDB per kapita Indonesia di tahun 2012 telah menyentuh angka Rp 33,3 juta dan pertumbuhan ekonomi sebesar 6,3. Pertumbuhan ekonomi masih ditopang oleh permintaan domestik yang cukup kuat dan potensi membaiknya ekspor meskipun masih dibayangi oleh ketidakpastian perekonomian global. Pertumbuhan ini juga didukung oleh masih cukup kuatnya sumber pertumbuhan ekonomi daerah, khususnya di Kawasan Timur Indonesia KTI dan juga pulau Jawa. Jumlah ritel modern tumbuh cukup tinggi yaitu di kisaran angka 10–15 didorong oleh meningkatnya jumlah golongan menengah di Indonesia. Perkembangan ritel modern menjadi perhatian khusus bagi Perseroan dan untuk itu telah dilakukan beberapa aktivitas untuk mendukung penjualan Perseroan di ritel modern seperti Target Sales, Kontes Pajang, dan Time Service. Namun demikian, Perseroan juga terus mengembangkan pasar tradisional yang memberikan kontribusi cukup besar bagi penjualan Perseroan. Beberapa aktivitas telah dilakukan seperti “A-Rank Program” dan “B-Rank Program” yang ditujukan bagi toko grosir dan toko semi-grosir. Selain itu, Perseroan terus menambah titik distribusi sebagai upaya pengembangan wilayah distribusi. Usaha ini dilakukan dengan membentuk Point of Distribution di Wilayah Leuwiliang - Bogor, Luwuk - Palu, Wanci - Bau Bau, Dompu - Sumbawa, dan Kota Bumi - Lampung. Analisis Pembahasan Manajemen Management Discussion and Analysis MARKETING REVIEW Domestic sales Indonesia’s Gross Domestic Product GDP per capita in 2012 has reached Rp 33.3 million and economic growth was 6.3. Economic growth is still maintained by strong domestic consumption and the potential improvement of exports, despite continued threats of global economic uncertainty. This is also supported by the regional economy, which remains strong, especially in the Eastern Region of Indonesia Kawasan Timur Indonesia – KTI and Java. The number of modern retail grew relatively high at a range of 10-15 due to the increasing number of middle class consumer in Indonesia. The expansion of modern retail has been a particular concern of the Company and therefore several activities such as Target Sales, Display Contest, and Time Service, had been carried out to support the Company’s sales in modern market. However, the Company also continues to improve its sales in traditional market which has been a signiicant contributor to the Company’s sales. Some activities such as “A-Rank Program” and “B-Rank Program” had been done targeting wholesalers and semi-wholesalers. Besides that, the Company keeps on increasing its point of distributions as an efort to expand distribution area. This was done by establishing Point of Distribution in Leuwiliang - Bogor, Luwuk - Palu, Wanci - Bau Bau, Dompu - Sumbawa, and Kota Bumi - Lampung.