Kemp’s Instructional Design Model 1977
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Figure 2.1: Diagram of Kemp’s 1977 IDM
The eight steps are explained in details as follows:
Step 1 : Identifying Goal , Topics, and General Purposes
An instructional design plan starts with recognizing the broad goal of the school system or institution. A school is developed to serve a goal. The school has
the goal based on three conderations which are the societies, students and subject areas Kemp, 1977. According to Kemp 1977, to identify the goal, the planner
should consider either the changes of the stude nts‟ needs and interests or the
changes of the societies. Kemp 1977 states that in curriculum of the course “… topics are choosen
for study, for each of which the teacher explicitly express the general purposes ”
p. 13. The major topics or unit headings are decided as scopes of the course or program. The topics are usually sequenced according to a logical organization,
R evi
se
Goal, Topics, and
General Purposes
Support Services
Learning Objectives
Pre- Assessment
Students‟ Characteristi
cs Evaluation
TeachingLea rning
Activities, Resources
Subject Contents
12 most often from simple to complex and concrete to more abstract. It needs also to
consider how soon the course must be ready. The sequencing of the topics happens through three methods; learning
– related sequencing, word – related sequencing and concept-related sequencing Sadler, 2006. For learning
– related sequencing, the arrangement is based on the students‟ prespective on the
difficulties, uninterested or interested, unfamiliar or familiar, etc. Sadler, 2006. Kemp 1977 states that to arrange the topics in logical order, it helps the students
to learn more structured and are easy to acquire the materials. Furthermore, the planner selects several objectives to accomplish one broad, general purpose, just
like a single topic serves more than one general purposes. In other words, the planner identifies the objectives from the goal as spesific learning outcomes.
Step 2 : Identifying Students’ Characteristic
Considering students‟ characteristics in instructional design is a way to
respect and recognize the students individually. Personally, the students have different capacities, needs, and interests that need to be established in the process
of design as a way to serve those differences. According to Kemp 1977, there are several factors which diverge the student
s‟ characteristics which are the academic factors academic background, social backgrounds age and
socioeconomic situation, learner s‟ learning conditions, and the learning styles.
The learning conditions refer to groups of factors that e ffect a person‟s ability to
concentrate, absorb, and retain information. The learning styles stand for certain ways of learning. By indentifying the students
‟ characteristics, the planner decides
13 topics and a level at which topics are introduced, specfies learning objectives and
selects learning activities Kemp, 1977.
Step 3 : Specifying Learning Objectives
“Learning requires active effort by the learners” Kemp, 1977, p. 23. To promote learning the objectives are writen in activities. Kemp 1977 advices the
learning objectives are measureable to recognize what students will learn and assessable later. The learning objectives are divided into three domains; cognitive
domain, psychomotor domain, and affective domain Kemp, 1977. Nevertheless, the domains are correlating in two main ways.
“First, a single objective can involve learning in two or more domains
” Kemp, 1977, p. 27. “Second, attitudinal development may precede successful learning in the other domains
” Kemp, 1977, p.
28. In other words, “an objective may require the learner gains competence in more than a single element of knowledge or skill” Kemp, 1977, p.
30. The most preferable domain is cognitive domain which “… includes
objectives concerning knowledge, or information, thinking-naming, recognizing, predicting and so on
” Kemp, 1977, p. 24.
Step 4 : Listing Subject Contents
To list subject contents the planners need to consider students‟ learning
experiences and students‟ needs. The subject contents aim to empower the
formulation of learning objectives. In other words, the learning objectives are what you want the subject contents to do. The subject contents are organized into
specific knowledge facts and information, skills procedural, conditional and requirements occurred, and attitudinal factors of every unit Kemp, 1977. Graves
14 2000 clarifies also that
“you need to make choices based on what you want your students to learn according to your goals and objectives
…” p.156.
Step 5 : Developing Pre- assessment
Knowing the students‟ characteristics, it is very important to maintain the
plan for activities through pre-assessment. The pre-assessment itself helps the planner to plan activities for the students and ensure that the students follow the
activities efficiently.
Step 6 : Selecting Learning Activities and Resources
The planner is obligated to find the most effective and efficient methods to determine what should be done by the students. The method should walk in a
same path with the objectives and the contents. There are three methods or patterns of teaching and learning; presentation to a group, individualized learning,
and teacher-students interaction Kemp, 1977. Another important part is to select supporting materials
. “These resources including printed materials of many kinds, audiovisual media, and other items for
group and invidual uses”Kemp, 1977, p. 73. Currently, the instructional media have been developed for the reason of efficient learning. The students must see a
place, function and relationship than just hear and read. There are three forms of media which are
“visual forms, audio form, and audiovisual form” Kemp, 1977, p. 77.
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Step 7 : Coordinating Support Services
At this step, the planner considers funds, facilities, equipments and personnel time to finish the whole process of instructional design. Kemp 1977
states that thinking about the funds or facilities limits the program severely.
Step 8 : Evaluation
An evaluation is a playoff stage of instructional design by Kemp 1977. It stands for the self-evaluation from the teachers or experts to determine the
suitability of the learning objectives, subject contents, learning method, and learning media Kemp, 1977. Furthermore, the self-evaluation formative
evaluation gives chance to determine any weakness in the design product which needs to be improved for the final product.