supported by the on-line process of credit approval and disbursement of funds as well as
payment of installments, throughout all networks of the company’s branch offices, which represents
one of the ”Competitive Advantages” of the Company.
To support its Brand Communication Program, Bhakti Finance carries out promotion campaigns in
the form of direct selling door to door undertaken by experienced Direct Sales personnel from all
branch offices who circulate on a daily basis from one location to another. Through its icon ”Bang
Kredit” the trademark used by Bhakti Finance to remain consisten in various marketing activities it is
expected that the image of Bhakti Finance in the eyes of the public can be enhanced.
2. Multimedia and Broadcasting Sector
PT Media Nusantara Citra MNC is a company that operates its business in the multimedia and
broadcasting sector. This company under the umbrella of PT Bimantara Citra Tbk engages in the
sectors of Content Production, Content Distribution, Artist Management and Development
of Media Business Technology and oversees three television stations, print media and several
radio stations, namely:
• PT Rajawali Citra Televisi Indonesia RCTI which
broadcasts attractive television programs nationally for viewers in the A, B, C 5+ categories
covering 48 transmission stations spread out in 302 cities and reaching 180 million viewers spread
throughout Indonesia. Currently RCTI is a private television owning the largest national reach and
during 2006 acquired an audience share of an average of 18.6 compared to 2005 with an
average of 17.9.
• PT Cipta Televisi Pendidikan Indonesia TPI
broadcasts programs on dangdut music, comedies, entertainment and religious affairs and
others for viewers in the segment of categories C, D, E 5+ covering 28 transmission stations and
reaching 180 cities and 160 million viewers throughout Indonesia.
yang didukung dengan proses persetujuan kredit dan pencairan dana serta pembayaran
angsuran secara on line melalui seluruh jaringan kantor cabang perseroan yang menjadi salah
satu “Competitive Advantage” Perseroan.
Untuk mendukung Brand Communication Program, Bhakti Finance menjalankan kampanye
promosi dalam bentuk direct selling door to door yang dijalankan oleh tenaga-tenaga Direct Sales
yang berpengalaman di seluruh kantor cabang dan beredar setiap harinya dari suatu tempat ke
tempat lainnya. Melalui ikon “Bang Kredit” yang merupakan merek dagang yang digunakan oleh
Bhakti Finance secara konsisten dalam berbagai aktivitas pemasaran diharapkan citra Bhakti
Finance dimata masyarakat luas akan dapat ditingkatkan.
2. Sektor Multimedia dan Penyiaran
