R elation A critical discourse analysis on The Jakarta Post text
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A cc o rd in g to F a irc lo u g h , th e n a tu re o f th e p o w e r re la tio n s e n a c te d in m a ss- m ed ia
d isco u rse is
o fte n n o t
c le ar, in v o lv in g
h id d e n p o w e r
b e tw ee n p ro d u c ers a n d in te rp re te rs c o n su m e rs. B e ca u se it is n o t p o ssib le fo r p ro d u c ers to
k n o w w h o is in th e au d ien c e , th e y m u st in m in d p ro d u c e w ith so m e in terp re te rs— a n id ea l su b jec t an d ac tu a l v ie w ers o r liste n e rs o r re a d e rs h a v e to n e go tia te a
re la tio n sh ip w ith it. T h en , w h o is th e id ea l su b je ct in th e w e lco m e m ess a g e th e p resid e n ts a re in te ra c tin g w ith ?
In sa m p le 1 , it is o b v io u sly m en tio n ed :
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“A university president or a representative from a research institute seeking for high-level academic exchange and cooperation; an international investor
thinking about investment in a vigorously developing educational institution; a
research or
business representative
interested in
the incubation
and industrialization of research achievements; a high-school or college graduate looking for undergraduate or graduate studies in different
fields of learning; a foreign citizen who wants to know more about the Chinese language
and culture; or a visitor just wanting to learn more about Zhejiang University.”
T h e a n a lysis is im p o rtan t in tw o th in gs. First, if sa id th at m e d ia is so c ial sp ac e, w h e re e v ery gro u p w h o is in so cie ty su b m it an o p in io n an d lo o k fo r
in flu en c e in
o rd e r to
b e ac ce p te d
b y p u b lic .
S o , th e
re la tio n an alysis
w ill giv e
v a lu ab le in fo rm a tio n h o w so cial p o w e r is sh o w e d in a te x t. A g ro u p , w h o h as h igh p o sitio n , g en era lly is p la c ed h igh e r in re la tio n w ith jo u rn a list th a n a m in o rity g ro u p .
Related to Papua
During this
time, Papua
citizens are being
son in
law. Papua
has big
wealth, more over, may be as one of the
biggest in the world. From gold
mining to
oil are
in Papua
land. Ironically, Papua
citizens’ life
still in
less
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Promotional university institutional discourse: a case analysis related to Chinese content w w w .sis.z ju .e d u .c n w y x y z y c o n fe re n c e re se a rc h g ro u p stu _ w o rk sd u 2 0 b e i_ P ro m o tio n a l 2 0 u n i
v e rsity 2 0 d isc o u rse .d o c . A c c e sse d o n F e b ru a r y 2 5 , 2 0 0 9 .
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developed, only
a little
citizen who
has high education. The property is taken and
brought out from the territory and only partly of it which can be
enjoyed by
Papua citizens.
This is one of thing which make many people
feel disappointed and wish to release from
Related to Governm ent
Governm ent, during
this time,
is not serious
in solving
Papua problem.
Especially, during “Orde Baru” there was not policy which is made by governm ent which gave
advantage to Papua citizens.
In fact,
Governm ent brought Papua
into being
milch cow,
especially for
the sake of the chronic that enjoyed a flood of money from
Papua. Governm ent
also, frequently,
takes strong
steps to
receive actions
which are conducted by Papua citizens. So, if
they wish to release from Indonesia, that the
T h e tw o ex a m p le s a b o v e d esc rib e p h en o m e n o n d e m a n d P a p u a c itiz e n ry w h o w an t fre ed o m . H e re , it c an b e see n h o w th e n e w s is fo rm ed . In th e first s e n ten ce , th e
n e w s p la c e m o re a b o u t th e re la tio n w ith P ap u a c itiz e n ry, in o th e r h an d in th e sec o n d sen ten c e th e P a p u a’s p ro b le m is see n m o re in re la tio n w ith g o v ern m e n t.
T h e tw o n e w s, n o t o n ly d esc rib e h o w th e e v e n t is en c a se d , b u t a lso sh o w h o w th e rea l so cial p o w e r w h ich is re p re se n ted in th e n e w s.
G en e ra lly, d o m in an t g ro u p w h ic h b e o f p o w e r g e t m o re a d v an ta ges in n e w s. In th e first sen ten c e, th e p u b lic read e r is re la te d to P ap u a c itiz en ry. O n th e o th e r h an d ,
th e p u b lic
re ad e r is
p la ce d as
th o u gh th ere
is g ap
a m o n g P a p u a
citiz e n ry w ith g o v e rn m en t.
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Second, th e re la tio n an alys is is a lso im p o rta n t to se e h o w th e p u b lic w ill b e p lac ed in n e w s. H o w th e re la tio n fo rm s a m o n g th e jo u rn a lists w ith a n o th e r p artic ip an t
w an t to b e co m m u n ic a te d to th e p u b lic . In o th e r w o rd , h o w a te x t b u ild th e re la tio n a m o n g th e p u b lic w ith th e so c ia l p a rtic ip an t w h o is b u ilt.