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3. Global marketing: international pricing, product, promotion, brand, segmentation,
and distribution
4. Internationalisation of companies and foreign direct investment FDI 5. State of the World. Civilisations, religions, and regional economic integration
6. Global Ethics and international business. “No to corruption” 7. The Master includes an adaptation module with subjects adapted to the country of
the student
8. Thesis Dissertation of the Master in International Business MIB-E The language of the master
. Also available in .
The materials are available in four languages: English, Spanish, French or Portuguese and are accessible to all students wishing to review them in whatever language and use one of the four
languages as a vehicular language of the campus and to complete the exercises. Some subjects are available in Chinese.
In what types of job positions can a person work with this Master?
For example, in the Export Department of export companies, service companies logistics department, banking, consulting companies, public and private institutions such as chambers
of commerce, business associations, multilateral organisations and also as an entrepreneur, creating ones own business.
This document contains only the syllabus of the subjects of the master.
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Modules and subjects of the Master in International Business Foreign Trade, Global Marketing, and Internationalisation
Module 1 “Globalisation and International Institutions.”
The student begins the Master Executive in International Business MIB-E, studying the global scene of the international business: The phenomenon of the globalisation, trends towards
regionalisation, main international economic organisations involved in the global business, emerging markets BRICS, and the effects of the global financial crisis.
The subjects of the module one are:
1. Globalisation
2. United Nations 3. World Bank WB
4. World Trade Organisation WTO 5. International Monetary Fund IMF
6. Organisation for Economic Cooperation and Development OECD 7. Conference on Trade and Development UNCTAD
8. International Trade Centre INTRACEN 9. International Chamber of Commerce ICC
The objectives of the module “Globalisation” are the following:
1. To understand the globalisation process and international business 2. To know the positive and adverse effects of the globalisation
3. To explore the cultural, political, and environmental dimensions of the globalisation 4. To identify the trends towards the regionalism
5. To learn about the trade liberalisation and formation of the World Trade Organisation 6. To understand the various regional trade agreements and their relevance to both
regional and world trade 7. To explore the historical development of the global trade over the last decades
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8. To know the role of the international institutions WTO, IMF, WB in the globalisation process
Module 2 - Foreign Trade The Master then continues with the techniques of the foreign trade. The objective of the
module two “International Trade” of the Master Executive in International Business MIB-E is to provide all the knowledge, tools, and techniques necessary to manage all the technical
aspects related to the foreign trade of an exporting company: Incoterms, transport, customs, documents, letters of credits, international finance, and contracts.
The subjects of the Module 2 are:
1. Introduction to Exporting 2. ImportExport Documents
