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3. Business Models on the Web: B2B, B2C, B2A, B2E 4. E-Business Implementation
5. E-Processes CRM, SCM, e-Procurement... 6. E-Security Digital Signature, SSL Protocol, Secure Electronic Transactions
7. Case Study: 1. Teleworking and e-business
2. Amazon 3. Alibaba Group
4. Online Nigerian retail sites
The objectives of the subject “e-business” are the following: 1. To understand the concepts of e-business and digital business models that a company
can deploy, as well as the importance of the strategy, marketing and technology in an e-business project
2. To analyse the concept of security in e-business and how to improve it through some
security systems. The characteristics of digital signatures and encryption systems will be discussed in detail
3. To introduce the student to the basic tools for creating a web presence and learn how to use them
Subject: Intercultural Management. Cross-cultural Communication. Syllabus:
1. Introduction to the Intercultural Management 2. The culture and the global society
3. High and low context cultures Edward Hall 4. The Cultural dimension Hofstede: Power distance, Individual, and Long-Term
Orientation 5. The seven dimensions of culture
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6. The Cross-cultural communication and the International Marketing Plan 7. The Intercultural Management and international business
8. Cultural patterns and markets 9. Countries classification
10. Key strategies for dealing with new cultures 11. Case Study:
1. Ceramic tiles perception in different markets 2. Hofstede dimensions and Worlds Religions
12. How to negotiate successfully in... 13. Introduction to Religion and international business
The main objective of the subject “Intercultural Management” is to gain an understanding of the nature of different cultures and how to adapt the international marketing strategies to
different countries.
In this subject, the student will learn about adapting the global marketing approach to different markets.
This will be achieved by:
1. Examining how the diversity of culture can influence the outcome of an International Marketing Plan
2. Outlining key strategies to dealing with new cultures 3. Detailing major theories on the subject
4. Highlighting critical errors to be avoided when dealing with different cultures Subject: Foreign Direct Investment FDI. Investments abroad. Syllabus:
The subject “Foreign Direct Investment” consists of three parts:
1- Foreign Direct Investment FDI.
1. Introduction to the foreign direct investment FDI
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2. Global Investment Outlook 3. The World Trade Organisation and the foreign direct investment FDI
4. The Agreement on Trade-Related Investment Measures TRIM 5. The OECD and the foreign direct investment FDI
6. The European Union policy on the foreign direct investment FDI 7. The Multilateral Investment Guarantee Agencys MIGA
8. The Index of economic freedom Heritage 9. The FDI and the developing countries
2- The Conference on Trade and Development UNCTAD and the foreign direct investment
1. Introduction to the United Nations Conference on Trade and Development UNCTAD and the foreign direct investment FDI
2. The Index of Foreign Direct Investment FDI 3. Inward and outward Index. Methodology
4. The World Investment Report
3- Investments abroad
1. Establishing companies abroad: sales delegations, affiliated companies, branches, and joint ventures
2. Optimising the expropriation risks 3. Corporate governance
4. Investing in the Developing countries 5. Case: Reconstruction of industry in the former Soviet Republics
The objectives of the subject “Foreign Direct Investment” are the following: 1. To offer a global vision on the Foreign direct investment FDI
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2. To understand the role of the United Nations Conference on Trade and Development
