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1. What Documentary collections are and how they work
2. Export and import collections will be analysed
3. The importance of the Documentary credits letters of credit in the
international trade 4. How the Documentary credit works and the obligations of the parties involved
7. The various methods of finance both for exports and imports
1. The fundamentals of the Foreign Exchange Markets 2. The different types of bonds and guarantees and how they operate
3. The various methods of managing exchange and country risk 4. The forward exchange contracts and currency options will be examined in
greater detail 5. Forfeiting, Factoring, and Invoice Discounting will be analysed
6. The different types of international bonds and guarantees and how they
operate
8. The pillars of international contracts as they are used in the international trade
transactions
9. How to set up and run an export department Module 3- International Marketing
Following the above, the master will then cover the analysis of the Global marketing strategies. The objective of the module 3 “Global Marketing” of the Master Executive in
International Business MIB-E is to provide all the knowledge, tools, and techniques necessary
to manage all the technical aspects related to the global marketing of an exporting company:
International Pricing, product, promotion, brand, segmentation, and distribution.
The subjects of the Module 3 are:
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EENI- School of International Business http:en.reingex.com
1. International Marketing 2. Market Research
3. International Product Policy 4. International Pricing Policy
5. International Promotion Policy 6. International Distribution
7. International Segmentation, Brand, and Positioning The objectives of the module three “Global Marketing” of the Master in International Business
Foreign Trade, International Marketing, and Internationalisation MIB Executive are:
1. To learn about the key concepts in international marketing
1. The student will analyse the purpose of the international marketing, explore the concepts of price and value to the customer, examine the marketing mix in
the context of export marketing and discuss the key elements of an export marketing plan
2. To understand the key tools and concepts of the international market research and
