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2. To understand the fundamentals of the international fairs, appropriate
preparation and attendance and its related follow-up activity 3. To understand how to plan and prepare a business trip to a prospective export
market and the follow-up, which will then be required
6. To learn the importance planning an appropriate International Distribution Strategy
when entering new export markets, examine the distribution options available to the
exporter, outline the criteria to be used when selecting a distribution option and
analyse the strategies that can be implemented for consumer andor industrial products
1. To know the channel options, that may be used when entering new export
markets. 2. We are going to examine the direct and indirect export channels available to
the exporter, analyse the functions of importers and representatives, discuss the use of the company personnel and sales or production subsidiaries as well
as explore franchising, licensing and other channels of international
distribution
3. To examine the process of evaluating, recruiting and managing the international sales representatives and the mechanism involved in selling into
department stores and hypermarkets
7. To understand the importance of international segmentation in the strategies of
marketing and internationalisation
1. To know the targeting strategies: concentrated, differentiated, product
specialisation, market specialisation, full market coverage
8. To know the main brand strategies: global, regional or local
1. To understand the process of creating brand value in the global markets
9. To know the strategies of positioning a brand in the international markets Module 4- Internationalisation of Companies
Anyone wishes to do international business should be primarily a strategist, capable of designing global strategies tailored to each target market. In this module of the master, we
analyse the main concepts of the internationalisation strategies of exporting companies as
well as several success stories of different companies.
e-Business is a new way of doing business that can become a competitive advantage for a
company in the global market if can design a strategy for e-business in line with its
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internationalisation strategy. In many cases, this lack of strategy can convert this advantage into a threat or a weakness for the company itself.
Anyone involved in the global business export, subsidiaries, and displaced workers negotiates with people from different cultures and languages. With the knowledge of the cultures of
other countries, it is possible to avoid the intercultural conflicts. The study of the Intercultural Management will allow us to know to manage this important aspect of the international
business.
The final step in a strategy of internationalisation is usually the implantation abroad
subsidiaries sales, production sites, or joint ventures.
The Foreign direct investment FDI reflects the objective of obtaining a lasting interest by a
resident entity in one economy direct investor in an entity resident in another country different from the investor direct investment enterprise.
The role of the Conference on Trade and Development and Investment UNCTAD will also be considered.
The company wishing to invest abroad will find in this module all the information necessary for a safe investment in another market.
Module 5- The State of the World. Introduction to civilisations, religions, and regional economic integration
The main objective of this module is to know the state of the World: regional trade blocs,
trends in the economic integration, the role of the BRICS countries, or the emergence of Africa.
The analysis of the State of the World is based on the concept of “Civilisations, Religions, and Regional Economic Integration.”
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Module 6- No to Corruption in International Business
Download the syllabus of the course “No to Corruption ” PDF
Global Ethics and international business 1 ECTS
1. Harmony of the religions 2. Ahimsa Non-Violence
