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EENI- School of International Business http:en.reingex.com
2. To understand the role of the United Nations Conference on Trade and Development
UNCTAD
3. To learn the different strategies to establish a company abroad
4. To know how to analyse the foreign direct investment flows
On finishing this subject, the student will know:
1. The different strategies to follow to set up a company in an international market beyond merely the sale of products
2. The legal formulas that adapt better to investments, and we will analyse the decisions taken by a gift products company that established its commercial branch in the United
States 3. The troubles are arising from establishing investments in the developing countries
EENI EENI
EENI- School of International Business http:en.reingex.com
Module 5- The State of the World. Introduction to civilisations, religions, and regional economic integration.
The main objective of the module five of the Master Executive in International Business MIB is to know the state of the World: trade blocs, trends in regional economic integration,
emerging countries BRICS, or the emergence of the African continent.
EENI has developed a unique methodology of analysis of the State of the World based on the concept of “Civilisations, Religions, and Regional Economic Integration.” Despite the
phenomenon of the globalisation, businesses also tend to regionalisation.
Analysing the role of civilisations - religions in a globalised world; we can identify eight major economic-religious areas, each area, can be formed by one or more distinct economic areas.
1- The Western Christian Civilisation. Christianity Catholicism and Protestantism is the largest religion. In the Western Civilisation, we can identify three different economic areas:
1. The American Economic Area, divided in the North American Economic Area with the United States as the Central State, the Latin American Brazil -BRICS country- as the
Central State and the Caribbean 2. The European Economic Area, with Germany as the Central State
3. Oceania 2- The Islamic Civilisation. Islam Sunni and Shiite is the largest religion. In the Islamic
civilisation, we can identify five different economic areas.
1. The Arab, with Saudi Arabia as the Central State 2. The Central Eurasian. Turkey, Iran, and Pakistan are competing to be the central state
3. The Malay, formed by the ASEAN Muslim Countries 4. The Maghrebian shared with the African Civilisation
5. The African belonging to the African Civilisation
