CHAPTER III RESEARCH METHOD
In conducting a research, it is important for a researcher to determine the research method that researcher would like to use. This part will discuss the
research method used in this research including research design, unit of analysis,
and source of data, collection and technique of data analysis.
3.1 Research Design
This study is descriptive and qualitative research. The descriptive research is research conducted to describe systematically the fact and the
characteristic of given population or area of interest, factually, and accurately Maxwell, 1996: 10. Based on those idea, this study is describes
the ideational grammatical metaphor in Steve Jobs 2005 Commencement Address at Stanford University.
The qualitative research is a procedure of research, in which the collected data will not be created by statistic procedure. In this research, the
collected data is often called ‗soft data‘. It usually reaches in people description that is not easy done by statistic procedure. So this research is
not only limited on collecting and arranging the data orderly, but also analyzing and interpreting the meaning of the data.
In order to get the data, the researcher used purposive sampling method as the way to accomplish this study.
To say one will engage in purposive sampling signifies that one sees sampling as a series of strategic choices about with
whom, where, and how one does one‘s research. This statement implies that the way that researchers sample must be
tied to their objectives
…. Given 2008: 697 The researcher chose Steve Jobs 2005 Commencement Address at Stanford
University out of four others: Conan O‘Brien‘s at Dartmouth College,
Stephen Colbert at Northwestern University, Eric E. Schmidt at Boston University, Barack Obama at Northwestern University because this speech
has become popular and phenomenal after Steve Jobs‘ death in 2011 which makes it the most interesting one compare to the other speeches. Moreover,
for this speech is commencement address which is a formal speech, it is assured that the application of grammatical metaphor would be found on
this speech.
3.2 Unit of Analysis
The unit of the analysis of this research will be focused on every
clause in Steve Jobs 2005 Commencement Address at Stanford University. 3.3
Source of Data
The data of the study are in the form of spoken data and were taken from www.youtube.com on May 7, 2013. After getting the video, the
researcher then looked for the transcription of the video on www.scribd.com to get the valid transcription one as the supporter of the data. The duration
of the video is fifteen minutes and four seconds length and took place at
Stanford University in 2005.
3.4 Techniques of Data Collection
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