2.2.2.2 Context of Culture
Martin in Sinar 2008: 64 says: Genre are referred to as social processes because members of a culture
interact with each other to achieve them; as goal oriented because they have evolved to get things does; and as staged because it usually takes more than
one step for participants to achieve their goals. According to Martin in Sinar 2008: 66, language is a part of society culture
and genre is a language harmony as a product of the society culture. In other words, a writer or a speaker from the group of culture uses a language, sets up the interaction
socially and becomes the producer of genre. Martin and Hasan in Sinar 2008: 68 say that the division of register as a
semiotics system of context of situation with genre as the semiotics system of context of culture brings an important discovery in the development of Systemic Functional
Theory. Refnaldy, dkk 2006: 643 argues that culture does not exist without
discourse. Discourse gives structure and contents to what we understand by culture. In this view, discourse analysis becomes an umbrella concept not only for text
studies, but for language and interaction studies in general. The impacts of addressing questions of ontology have far-reaching consequences. For example, everybody will
agree that ‘context’ is one of the most crucial concepts in pragmatics. However, in contextualization itself is to be seen in term of discourse, the status of any presumed
common denominator for understanding will be questionable. Further research in this
Duma Sari Lubis : An Analysis Of Experiential Functions In Reader’s Digest Magazine’s Selected Articles, 2008 USU Repository © 2008
field will no doubt give us a better understanding of notions like variability, indeterminacy and ambivalence.
Sinar 2008: 84 says that in the context of culture of discourse, the schematic structure has the harmony although the basic system is the background, the
content, and the closing. The harmony of schematic structure is as the aim that is suitable with the kinds of genre. The writer or the speaker of genre is pleased to be
understood the discourse schematic structure to fulfill their needs before the process of discourse writing begins. So that, the writing of discourse is suitable with the needs
that can reach the target.
2.2.2.3 Context of Ideology