field will no doubt give us a better understanding of notions like variability, indeterminacy and ambivalence.
Sinar 2008: 84 says that in the context of culture of discourse, the schematic structure has the harmony although the basic system is the background, the
content, and the closing. The harmony of schematic structure is as the aim that is suitable with the kinds of genre. The writer or the speaker of genre is pleased to be
understood the discourse schematic structure to fulfill their needs before the process of discourse writing begins. So that, the writing of discourse is suitable with the needs
that can reach the target.
2.2.2.3 Context of Ideology
Ideology is a belief, the value that is obeyed by the society, such as: Ideology of Pancasila, Marxism, others. Ideology also becomes a social concept which
determines the value in a society. In other words, Ideology is controlled by a power of group which dominates the society in positive meaning. It is said as positive because
the idea or a set of value becomes the ways of society in managing and justifying their life as the representation in relationship with the condition of their existence in
the society. Kress in Sinar 2008: 83 says that Ideology can be created by the influence of
power towards the history of politics, the society system, the value, literature and culture formed the view of society, so that believe the “concept”.
Duma Sari Lubis : An Analysis Of Experiential Functions In Reader’s Digest Magazine’s Selected Articles, 2008 USU Repository © 2008
Max in Sinar 2008: 83 says that Ideology is a system which misleads purposely.
Besides that,
Hasan in
Sinar 2008: 83 cites that Ideology is as a live thing through the daily habit action of a social group either a verbal or a nonverbal which is
far from their conscious mind to the things. Kress and Hodge in Sinar 2008: 84 say that a study of ideology talks the
relationship between language with the society and culture because there is an influence of the politic social guidance. The influence of power towards the history,
politics, the society system, the value, the literature and culture formed a view society, so that believe a concept as the right truth. For example: The view that
becomes “a knowledge” or “a theory” which is believed by the world west that is “the Middle East people is a terrorist”, or “Malayan is lazy”. This concept is founded by
the ruler who is dominant informing a view of society towards the object, so that the society properly entrusts the view or “knowledge”. The naturalness represents the
process that becomes valid and be trusted. Sinar 2008: 84 says that in the context of ideology, there is a relationship
between language with the society and the ruler. The power can form the view of society towards the object, so that the society believes the view becomes the truth.
2.3 Metafunctions of Language
