Language and Ideology Review of Theories

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CHAPTER III METHODOLOGY

A. Object of the Study

The data analyzed in this study are the campaign speeches by Melania Trump and Ivanka Trump. Both speeches are political speeches. The speeches were delivered by both speakers in 19 th of July, 2016 in the Republican Convention Center to gain support for Donald Trump as one of the candidate of the president of the United States at that time. As a matter of fact, the data are chosen because Melania Trump and Ivanka Trump are the closest relatives of Donald Trump. As the candidate of the president of the United States, Donald Trump was helped by both Melania and Ivanka in the campaign era. The achievement of Donald Trump in the election is the most important target to mind since it determines who will lead the United States. Thus, the appearances of Melania Trump and Ivanka Trump should be significant for the triumph of Donald Trump in the election. From the status, it can be seen that Melania Trump and Ivanka Trump have crucial roles. The previous statements are used as the basic reasons why analy zing Melania Trump‟s and Ivanka Trump‟s campaign speeches are considered important to conduct. To make it reasonable, the ideologies of the speakers are also important to be revealed to see the purposes. The transcription of Melania Trump‟s campaign speech has been downloaded through internet from www.bustle.com http:www .bustle.comarticles173441-transcript-of-melania-trumps-rnc- speech-shows-a-side-of-her-america-has-yet-to-see on August 26, 2016. The next object, which is the transcript ion of Ivanka Trump‟s campaign speech, is downloaded from http:time.com4417579republican-convention-ivanka- trump-transcript on September 17, 2016. To make it more specific, the linguistic feature is obtained in a sentential level of analysis, which is modality use. There are 22 modals which are found in Melania Trump‟s campaign speech and 28 modals which are found in Ivanka Trump‟s campaign speech. Those numbers are sufficient enough to be the underlying reason for the writer to assume that should be any significant purposes from the employment of modality in the campaign speeches.

B. Approach of the Study

In order to find out what categories of modality that are used and their significance to reveal the ideologies in Melania Trump‟s and Ivanka Trump‟s campaign speeches, stylistics is chosen as the most appropriate approach of this study. Stylistics, a study of style, aims to find out the purpose and effect from the use of certain linguistic Verdonk, 2002: 4. This approach is the most suitable one because this main goal of the study is finding out the purpose of the use of certain distinctive feature of a language use, which is in case modality. By using stylistic approach, modality is seen as a feature which can show speaker‟s purpose or ideology. In fact, talking about stylistics in a discourse, the appearance of readers should be considered as the important aspect that cannot be separated. Modality in stylistics is a feature which carries ideology. Verdonk 2002 already exerts that modality in stylistics can reveal the speaker‟s judgment, attitude, and shows the speaker commitment of truth and validity 39. That is why stylistics is the best approach to reveal the speakers‟ intentions.

C. Method of the Study

1. Data Collection

Data population is a group of data which shares similarity in the characteristics Best, 2006: 13 . In this case, the population refers to the modals in both Melania Trump‟s and Ivanka Trump‟s campaign speeches. The writer takes all modals from the texts because the writer would like to obtain the function of modality from the whole texts and contexts. To obtain all the data, sentential level of analysis is conducted. The writer lists the sentences that contain modality. The writer uses the theory of modality to distinguish between modal adverb and auxiliary. To continue to the deeper analysis of the function of modal toward the ideological reflection, the writer would like to categorize them according to the types that have been explained in the previous chapter.

2. Data Analysis

In order to find out what is implied from the use of modality, the first thing the writer did was categorizing all modality that appeared in Melania Trump‟s and Ivanka Trump‟s campaign speeches according to the categorization mentioned in theoretical chapter. This was the crucial step to define what types of modality that