Subsidized market Segment Strategic risks in general afairs and the environment
Berdasarkan hasil survei, Perusahaan perlu melakukan peningkatan, antara lain pelayanan purna
jual kepada pelanggan terutama berkoordinasi dengan Unit Kerja terkait agar pengaduan
pelanggan yang sama tidak terulang kembali.
[G4-PR5]
Budaya Customer Focus tertuang dalam implementasi kebijakan standar Pelayanan Minimum
sPM sesuai dengan persyaratan pelanggan, serta menyempurnakan sistem kerja dengan
menggunakan ERPSAP sehingga identitas dan informasi mengenai pelanggan dijamin aman.
Pupuk Kaltim juga senantiasa menaati setiap regulasi yang berlaku terkait produk dan
perlindungan terhadap pelanggan. Hal ini dibuktikan dengan tidak adanya pengaduan pelanggan atas
penyalahgunaan data pribadi pelanggan yang dapat merugikan pelanggan dan melanggar regulasi yang
mengakibatkan Pupuk Kaltim dikenakan sanksi administrasi dan hukum terhadap pelanggaran
tersebut.
[G4-PR8]
secara umum, praktik pemasaran dan penjualan pupuk dari segmen pasar subsidi maupun non
subsidi pada 2016 telah berjalan dengan baik sesuai peraturan dari Pemerintah. Hal tersebut dibuktikan
bahwa tidak terdapat produk yang melanggar peraturan dan larang edar oleh Pemerintah.
Pupuk Kaltim juga tidak mendapat teguran dan kasus hukum terkait produk dan praktik pemasaran.
[G4-PR9]
based on the survey result, the Company needs to have an improvement on aftersales service to the
customer, especially in coordination with the related Work unit so the same customer grievance does not
reoccur.
[G4-PR5]
Customer Focus culture is included in the implementation of Minimum Service Standards
SpM policy according to customer requirements, further enhanced with ERPSAP work system
which ensures the safety of customer identity and information. pupuk Kaltim continuously
abides by all prevailing regulations related to the customer product and safety. it is proven with the
nonexistence of grievances regarding improper use of customers’ personal data, which can then harm
them. in other words, pupuk Kaltim has not received any administrative or legal sanctions in relation to
improper use of customer’s personal data.
[G4-PR8]
Generally, marketing and fertilizer sales practices from both subsidized and non-subsidized market
segment in 2016 has proceeded well in accordance to government regulations. it is proven with the
nonexistence of products violating the rules and banned by the Government. pupuk Kaltim also has
not received any warning or legal case regarding products and marketing practices.
[G4-PR9]
Pupuk Kaltim telah memberikan edukasi kepada pelanggan mengenai dampak lingkungan hidup
dari produk yang dihasilkan. sosialisasi mengenai takaran pupuk yang efisien dan dampak dari
pemupukan berlebih terhadap lingkungan dilakukan secara rutin kepada pelanggan Pupuk Kaltim.
Pupuk Kaltim sedang merencanakan penerapan extender producer Responsibility EPR untuk
pengelolaan bekas kemasan pupuk di kawasan yang merupakan tanggung jawab distribusi Pupuk Kaltim.
[G4-PR3] G4-EN27]
Pupuk Kaltim berkomitmen untuk senantiasa mengungkapkan informasi secara jujur dan benar
pada setiap proses komunikasi produk, meliputi kegiatan promosi, iklan, maupun pelabelan
produk. Dalam kegiatan promosi, Pupuk Kaltim melakukan sosialisasi produk kepada pelanggan
yang bekerja sama dengan Dinas Pertanian dan Dinas Perkebunan setempat, maupun dengan
para distributor. Selain itu, Pupuk Kaltim juga mengundang semua kelompok pelanggan mulai
dari distributor subsidi, pengecer, petani, distributor non subsidi, perusahaan perkebunan, perusahaan
pupuk Kaltim has given education to the customers regarding environmental impacts from the products.
Socializations regarding eicient fertilizer dose and impacts from excess use of fertilizer to the
environment are done regularly to Pupuk Kaltim customers. Pupuk Kaltim is planning to apply
Extender Producer Responsibility EPR program to manage used fertilizer packaging in Pupuk Kaltim’s
assigned areas.
[G4-PR3] G4-EN27]
Pupuk Kaltim is committed to continually disclose honest and correct information to every product
communication process, including in promotional and advertisement activities, as well as product
labelling. in promotional activities, Pupuk Kaltim provide product socializations to customers by
cooperating with local department of agriculture and department of Plantation, as well as
distributors. moreover, Pupuk Kaltim also invited all customer groups, from subsidy distributors,
retailers, farmers, non-subsidy distributors, plantation companies, industrial companies, and
DAMPAK PRODUK DAN JASA
imPact from ProDuctS anD ServiceS
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