13 Having reviewed some related studies on presuppositions, the researcher
put this study focusing on the kinds of presupposition triggers and types of presupposition discovered in countries’ and states’ slogans.
2. Theories on Advertisement
Since in this study the researcher focuses on presuppositions discovered in countries’ and states’ slogans, this study has relation with advertisement. In the
theories of advertisement, the researcher presents the definition of advertisement, the function of advertisement, language in advertisement, and slogan.
a. The Definition of Advertisement
The focus of this study is on pragmatics presupposition that is discovered in
countries’ and states’ slogans. Therefore, the data in this study are gathered from
countries’ and states’ tourism advertisements. The researcher searched out the data from the advertisement attached in printed mass media such as newspaper
and magazine and the data are mostly obtained from easily accessible electronic source or the internet. Advertising is needed in order to advertise the goods or
products of such companies. White 1980 says that advertising is the act of using advertisement to sell products or goods p. 2. This statement is supported by
Bovee Arens 1982 who propose a statement that advertising is “truth well
told” p. 4. People make use of advertising to let the public know what they have through different way. White 1980 also states that an advertisement is not
necessarily a commercial on television or a page in the newspaper or magazine, but a promotion in a form of an invoice also can be called advertisement p. 2.
14 Advertisement is essential and crucial form of communication Nicholl, 1973.
Advertisement is used not only to advertise something but also to communicate and deliver new information to the public. Advertisement itself is a marketing
appliance that helps sell and advertise brands of such products and help to build confidence in companies and institutions by conveying accurate and compelling
information to consumers about the brand Weilbacher, 1984, p. 8. Mostly, people in this world use advertisement to show their products to the public and
they generally make such slogan or tagline to grab people’s attention to buy their products. People construct slogans or taglines in their advertisement to make the
advertisement more interesting so that people have more desire to see or buy the product.
b. The Function of Advertisement
