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870 comprehensive understanding of transfer pricing. It is certainly a challenge. To this end, analysis of case studies using a grounded theory approach would be recommended. References Abdallah, W. M. 1989 International transfer pricing policies, Quorum Books. Alam, M. and Hoque, Z., 1995. Transfer pricing in New Zealand, Chartered Accountants Journal , April, 32-34. Arpan, J. S., 1972. International intra-corporate pricing: Non-American systems and views, Journal of International Business Studies , 1- 18. Bafcop, J. H., Bouquin, H. and Desreumaux, A., 1991. Prix de cessions internes: regard sur les pratiques des entreprises Fra nçaises [Transfer pricesμ a look at the practices of French entreprises], Revue Française de Gestion, Jan-Feb, 103-118. Benke, R. L. Jr. and Edwards, J. D. 1980. Transfer pricing: techniques and uses, National Association of Accountants. Blois, K., 2003. Using value equations to analyze exchanges, Marketing Intelligence and Planning , 211, 16-22. Borkowski, S.C., 1990. Environmental and organizational factors affecting multinational transfer pricing, Advances in International Accounting, 5, 173-192. Brady, M. K. and Cronin, J. J., 2001. Some new thoughts on conceptualizing perceived service quality: a hierarchical approach, Journal of Marketing, 65, July, 34-49. Brown, T., Churchill, Jr., G.A. and Peter, J. P., 1993. Improving the measurement of service quality, A.C. Nielsen Working Paper, No 91-4, University of Wisconsin-Madison. Butz, H. E. Jr. and Goodtstein, L.D., 1996. Measuring customer value: gaining the strategic advantage, Organizational Dynamics, 243 winter, 63-78. Chan, C. W., 1998. Transfer pricing negotiation outcomes and the impact of negotiator- mixed motives and culture: empirical evidence from the U.S. and Australia, Management Accounting Research , 9, 139-161. Chenhall, R. H., 1979. Some elements of organisational control in Australian divisionalised firms, Australian Journal of Management, Supplement, 41, April, 1-36.