network lease tarifs Digital Consumer

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PT Telkom Indonesia Persero Tbk

e. Tarif for other services

The tarifs for satellite lease, telephony services, and other multimedia are determined by the service provider by taking into account the expenditures and market price. The Government only determines the tarif formula for basic telephony services. There is no stipulation for the tarif of other services. proMotional StrategieS Our irst strategy with respect to promotion is personalized socializing. This strategy involves the use of social media as part of a conventional campaign with the aim of increasing customer engagement through a more customized approach. Our second promotional strategy is social personalizing where we seek to get the beneits of a mass media campaign to have a wide reach and increase the awareness of our products and brands among potential customers, while still maintaining high engagement and participation. Promotion strategy in the corporate segment enterprise business service implemented by using Telkom Solution as an umbrella brand for the micro, small, medium enterprise segment “MSME”. Our strategy to implement the strategy paradox marketing as an approach in the enterprise market and MSME which has the characteristics of high competition and high demanding customers. Telkom using strategic account management for corporate customers through competent account managers. Account managers as a customer advocacy assigned to maintain the relationship as well as a partner for customers to promote and communicate the appropriate solution for the customers. While for MSME, we optimize the omni channel by optimizing social media and big data analysis for products and solutions promotion. Telkom using the approach through the MSME communities which managed through www.smartbisnis.com. DiStribUtion CHannelS The following are the primary distribution marketing channels for our products and services:

1. plasa telkom and grapari

Outlets that function as walk-in customer service points, where customers have access to the full range of Telkom and Telkomsel’s respective products and services, including billing, payment, subscription cancellation and promotion to complaint handling. As of December 31, 2015, we managed 572 Plasa Telkom outlets and 414 GraPARI outlets in Indonesia and two GraPARI in Hong Kong and Singapore, and had an additional 327 GraPARI outlets which were managed by third party business partners. Several of the GraPARI outlets operate on a 24 hour basis. We also operate 392 mobile GraPARI outlets which are sales points located in vehicles which can travel to reach customers across the country.

2. Contact centers

Contact centers that support our customers’ ability to access certain of our products and services, including make billing enquiries, submit complaints, and access certain promotions and service features. We operate 24-hours contact center facilities in ive cities, namely Medan, Jakarta, Bandung, Makassar and Surabaya. In 2015, inbound calls to our contact centers have generally been decreasing due to changes in methods used by the customers in seeking out product information, subscribing or submitting complaints, from voice calls to online requests on our websites.

3. partnership Stores

Partnership stores are extensions of our distribution channels, in cooperation with a variety of third party marketing outlets such as computer or electronic stores, banks, and others.

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PT Telkom Indonesia Persero Tbk To increase sales, we also use above and below the line marketing channels to promote our services to certain parties and communities. We also continue to place advertisement in printed and electronic media and implement marketing methods such as point of sales broadcasting as well as promotion and sponsorship events. In line with shifting consumer behavior and lifestyles, we have also actively developed national scale partnerships with several partners such as Intel and Bank BTN. Through the partnership, we sell bundle-based products at our partners’ sales outlets.

4. Feet on The Street

Sales agents that conduct direct marketing of our products, particularly for our IndiHome products, through door-to-door sales, open table discussions, exhibitions, product demonstrations, and other similar activities.

5. Authorized dealers and retail outlets

Distribution outlets for a variety of telecommunication products such as Speedy Instant cards, starter packs, prepaid SIM cards and top-up vouchers. These dealers are non-exclusive, and they receive a discount on all of the products they receive. Retail outlets also include outlets jointly operated by us, Telkomsel and PT Pos Indonesia, as well as other outlets such as banks.

6. Account Manager

Manage relationships and account portfolio of large-scale corporate segment large enterprise, government, and medium-scale businesses.

7. Sales Specialist

A team formed with a high competence as well as having a deep product knowledge in order to provide appropriate and efective recommendations of solutions to corporate customers together with Account Manager.

8. Tele Account Management

We also provide a Tele Account Manager service to support MSME customers or prospective business customers through inbound and outbound calls for pre- sales, sales and other customer services requirements.

9. Channel Partner

Serving as a reseller that helps the Enterprise Serivice Division in the sales and marketing activities to seek speciic customers requirements usually in the business district.

10. Value Added Reseller VAR

A main line to manage partnership relation with communities through interaction with the community business partners either community-based segment industry or community-based territory.

11. Digital Touch Point

It may be either Web or Mobile Application Based Channel which are Network Marketing Channel and as a channel for the entire customer portfolio.

12. Website

Our website, www.telkom.co.id and www.telkomsel. com enables customers to access certain of our products and services. Available services include e-billing registration, collective billing registration and submission of complaints.

13. Social Media

We use social media, primarily Facebook and Twitter, to enable the customers to interact with us regarding our products and services. SERVICE TO CUSTOMERS As a form of implementing good corporate governance “GCG” towards customers and the public, we continue to maintain communication with our customers. We believe that eicient and proactive communication has an important role to play in the sustainability of the Company’s business, as well as to ensure above- standard quality. Service Delivery To control service delivery, in particular those related to network infrastructure, the management of SLA with the functional division in NITS becomes very crucial. The execution of a Service Level Agreement SLA with NITS is conducted by Telkom Regional with the supervision of NITS through Integrated Operational Control IOC.