Mobile cellular telephone tarifs

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PT Telkom Indonesia Persero Tbk

e. Tarif for other services

The tarifs for satellite lease, telephony services, and other multimedia are determined by the service provider by taking into account the expenditures and market price. The Government only determines the tarif formula for basic telephony services. There is no stipulation for the tarif of other services. proMotional StrategieS Our irst strategy with respect to promotion is personalized socializing. This strategy involves the use of social media as part of a conventional campaign with the aim of increasing customer engagement through a more customized approach. Our second promotional strategy is social personalizing where we seek to get the beneits of a mass media campaign to have a wide reach and increase the awareness of our products and brands among potential customers, while still maintaining high engagement and participation. Promotion strategy in the corporate segment enterprise business service implemented by using Telkom Solution as an umbrella brand for the micro, small, medium enterprise segment “MSME”. Our strategy to implement the strategy paradox marketing as an approach in the enterprise market and MSME which has the characteristics of high competition and high demanding customers. Telkom using strategic account management for corporate customers through competent account managers. Account managers as a customer advocacy assigned to maintain the relationship as well as a partner for customers to promote and communicate the appropriate solution for the customers. While for MSME, we optimize the omni channel by optimizing social media and big data analysis for products and solutions promotion. Telkom using the approach through the MSME communities which managed through www.smartbisnis.com. DiStribUtion CHannelS The following are the primary distribution marketing channels for our products and services:

1. plasa telkom and grapari

Outlets that function as walk-in customer service points, where customers have access to the full range of Telkom and Telkomsel’s respective products and services, including billing, payment, subscription cancellation and promotion to complaint handling. As of December 31, 2015, we managed 572 Plasa Telkom outlets and 414 GraPARI outlets in Indonesia and two GraPARI in Hong Kong and Singapore, and had an additional 327 GraPARI outlets which were managed by third party business partners. Several of the GraPARI outlets operate on a 24 hour basis. We also operate 392 mobile GraPARI outlets which are sales points located in vehicles which can travel to reach customers across the country.

2. Contact centers

Contact centers that support our customers’ ability to access certain of our products and services, including make billing enquiries, submit complaints, and access certain promotions and service features. We operate 24-hours contact center facilities in ive cities, namely Medan, Jakarta, Bandung, Makassar and Surabaya. In 2015, inbound calls to our contact centers have generally been decreasing due to changes in methods used by the customers in seeking out product information, subscribing or submitting complaints, from voice calls to online requests on our websites.

3. partnership Stores

Partnership stores are extensions of our distribution channels, in cooperation with a variety of third party marketing outlets such as computer or electronic stores, banks, and others.