Validity Test Analysis and Discussion

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B. Analysis and Discussion

1. Validity Test

The validity of each itemquestioners can be seen on a table 4.1 Significant test is done by comparing the value of r calculation with r table to calculate the degree of freedom df = n – 2, in this case, n is total of sample. Questioners consist of 46 questions divided into four main variables, which are; Perceived Value with 16 number of questions. Brand Reputation with 8 number of questions.Consumer Trust with 10number of question, and Consumer Commitment with 12 number of questions. Questioners has been distributed to 30 respondents to testing the validity and reliability of the entire question. Total samples n are = 30 and the amount of df can be calculated 30 – 2 = 28. With 28 and alpha 0.05, concluded 0.3610 Ghozali, 2006:49.The results of item questions can be seen in table 4.1 below : 74 Table 4.1 Table of Validity Test NO. OF QUESTION TABLE VALUE CALCULATED VALUE STATUS 1 0,361 0,707 Valid 2 0,361 0,654 Valid 3 0,361 0,693 Valid 4 0,361 0,694 Valid 5 0,361 0,635 Valid 6 0,361 0,740 Valid 7 0,361 0,349 Not 8 0,361 0,284 Not 9 0,361 0,654 Valid 10 0,361 0,669 Valid 11 0,361 0,689 Valid 12 0,361 0,621 Valid 13 0,361 0,520 Valid 14 0,361 0,461 Valid 15 0,361 0,713 Valid 16 0,361 0,739 Valid 17 0,361 0,656 Valid 18 0,361 0,528 Valid 19 0,361 0,379 Valid 20 0,361 0,202 Not 21 0,361 0,444 Valid 75 NO. OF QUESTION TABLE VALUE CALCULATED VALUE STATUS 22 0,361 0,666 Valid 23 0,361 0,538 Valid 24 0,361 0,631 Valid 25 0,361 0,732 Valid 26 0,361 0,667 Valid 27 0,361 0,801 Valid 28 0,361 0,738 Valid 29 0,361 0,674 Valid 30 0,361 0,783 Valid 31 0,361 0,857 Valid 32 0,361 0,749 Valid 33 0,361 0,627 Valid 34 0,361 0,675 Valid 35 0,361 0,754 Valid 36 0,361 0,694 Valid 37 0,361 0,659 Valid 38 0,361 0,716 Valid 39 0,361 0,776 Valid 40 0,361 0,587 Valid 41 0,361 0,659 Valid 42 0,361 0,606 Valid 43 0,361 0,536 Valid 44 0,361 0,465 Valid 76 NO. OF QUESTION TABLE VALUE CALCULATED VALUE STATUS 45 0,361 0,635 Valid 46 0,361 0,694 Valid There are 3 items question not valid, which are item number: 7,8, and 20 which is excluded for the next analysis. The rest there are 43 questioners are valid

2. Reliability Test