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With such unique characteristics, then this research was conducted to find out whether media users on line shopping is committed both to the products or
services and to the providers of goods or commitment, as well as to find out what factors are associated with the level of consumer confidence on shopping on line.
In addition to the explanation that has been put forward on the basis of consideration of why this research needs to be done, in order to understand the
factors that affect consumer behavior is what the marketing patterns on line. Some of the variables is assumed as interrelated variables for causality is a
brand reputation, which is the starting point for the introduction of consumer product offerings, then consumers will be doing an assessment of the advantages
benefits earned and costs incurred, this variable was called with perceived value. Both of these variables on the variables that affect a assume the level of
commitment or loyalty of consumers against a product, where the causality between the independent variable i.e. reputation and perceived value to the
consumer is influenced by how big a commitment low levels consumer confidence consumer trust of the products on offer. This research will enrich the
efforts implies the dimensions of marketing that can be used as the object of an improvement in marketing on line.
B. Problem Formulation
Based on the identification of problems and restrictions as already mentioned above, it can be formulated research problems are:
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1.
Are there any significant effects between the Perceived Value of
consumer Trust in shopping online?
2.
Are there any significant effects between the Brand Reputation of
Consumer Trust in online shopping?
3.
Are there any significant effects directly or indirectly between the
Perceived Value to the Customer Commitment in shopping online?
4.
Are there any significant effects directly or indirectly between the
Brand Reputation of the Customer Commitment in shopping online?
5.
Are there any significant effects between Consumer Trust of the
customers Commitment in shopping online?
C. Research Purposes
The goal ofthis research in particular is to find out:
1.
To analyze the influence and role of Perceived Value to the Consumer Trust in online shopping
2.
To analyze the influence and role of Brand Reputation of Consumer Trust in online shopping
3.
To analyze the effect of directly or indirectly between the Perceived Value of Customer of Commitment in shopping online
4.
To analyze the influence of directly and indirectly between Brand Reputation of Customer Commitment in shopping online
5.
To analyze the influence and role of Consumer Trust of the customers Commitment in shopping online
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D. Benefit of Research
This research is expected to be useful in the developing aspects of science as well as to government aspects.
The Development Of Scienceaspects: 1. The development of the theory of Brand and customer behavior
theory with applications online marketing 2. Application of the theory of perceived value on the conditions in
Indonesia 3. The results of this research are expected to be useful for the
development of the science of consumer behavior, especially linkages with variable reputation Brand, Brand trust and Brand
Commitment. The Development of governance aspects:
1. Being one of the producers as reference for designing an effective strategy for the development of online shopping is very potential in
Indonesia. 2. Being a reference for marketing materials to create trust and a
commitment to the customers of a products and services offered.
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CHAPTER II
LITERATUR RIVEW
A. Variable Definition
