T Test Parsial Test

113 and : If so, declined and accepted If so, accepted and declined From the results of the calculation, has obtainedIf score is 18,849. with a significant amount based on the standard of 0.05 and = 2 = 57, so the value of 2.76, because the value of 18,849 2.76 so, declined and accepted

3. T Test Parsial Test

a Parsial test structure I Table 4.57 T test Structure I Coefficients a Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 Constant 1.954 .299 6.527 .000 x1 .412 .133 .390 3.098 .003 x2 .284 .129 .277 2.199 .032 a. Dependent Variable: y1 1 The influence of Consumer Perceived Value against Consumer’s trust : There is no influence between Consumer Perceived Value against Customer‟s Trust : There is the influence of Consumer Perceived Value against Customer‟s Trust 114 If so, declined and accepted If so, accepted and declined From the results of the calculation, has obtained If score is 3.098, on a significant level 0,05. To find the value of obtained from valuedf = n -2 =60 - 2 = 58so, the value of on the standard of significant 0,05is equal to2,001. Because the value of 3,098 2,001 soConsumer perceived value provide a significant influence to Costumers‟ trustThus it can be concluded that declined and accepted . It means that every changes in Consumer Trust caused by changes of Consumer perceived value. Moorman 1993 who said the trust will increase if the perception of the value of the product in the eyes of customers. Or it can be said there is a positive relationship between the Perceived Value to the Consumers Trust. Research by Javernpaa, Tractinsky and Vitale 2000: 46 also says thats consumers Trust in online shoppingperceptions of how the attributes are reflected from the online site as well as from the clarity of information that make up the perception of the consumer. Where the Javernpaa is mentioned in his research that the Perceived value that influences the trust emphasized on Perceived Size 115 2 InfluenceBrand Reputation to Consumer’s trust : There is no influence betweenBrand Reputationagainst Customer’s Trust :There is the influence betweenBrand Reputationagainst Customer’s Trust If so, declined and accepted If so, accepted and declined From the results of the calculation, has obtained If score is 2,199, on a significant level 0,05. To find the value of obtained from valuedf = n -2 = 60 - 2 = 58, so, the score of in significant level 0,05 is equal to 2,001. Because the score of 2,199 2,001 soBrand Reputation give the significant influence to Cosumer’s trustThus it can be concluded that declined and accepted. It means a change in theConsumer Trust caused by changes inBrand Reputation. From the test results the t test and F test above, then both variables perceived customer value and brand reputation has a significant influence on the Consumers trust. If the results of both of these equations are combined into an equation that formed on the sub structure I, then it would be : 116 Table 4.58 Analyze influence perceived value and Brand Reputation to Consumer Trust NO HYPOTHESIS PATH COEFFICIENT CONCLUTION 1 ≠ 0 = 0.390 3.098 2.001 Decline 2 ≠ 0 = 0.277 2.199 2.001 Decline And the equation is formed :  Note : score for in the residue is obtained from 1 – R 2 Linked between Brand Reputation with the consumers Trust, reflected in the research conducted by Donney and Cannon, 1997 in Cassalo, et. Al. 2011, 201 mentioned that the consumers who perceived the website who have a good reputation are more likely trust the website. Here is revealed the existence of a positive influence, in which consumers who are convinced good reputation of the company or brand, will be more trusted sites offering goods with those brands. Li and Zhang 2002: 509 that the consumer will have the confidence to shop online, in case of previous experience has a good experience, and consumers that shopping on line has a good reputation. Afzal 2011: 46 reveals if a buyer assumes that brand as worthy, he also trusts that brand and make buying decisions. But if that brand does not meet customer needs and doesn‟t have good value then she may not trust it and wont buy it. 117 b Parcially test structure II Table 4.59 T test for structure II Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 Constant -.294 .330 -.892 .376 x1 .278 .120 .277 2.322 .024 x2 .027 .112 .027 .239 .812 y1 .480 .110 .505 4.352 .000 a. Dependent Variable: y2 1 Influence of Consumer Perceived Value of Consumers commitment : There is no influence between Consumer Perceived Value to the customers Commitment : There is an influence of Consumer Perceived Value to the customers commitment If so, declined and accepted If so, accepted and declined From the results of calculations, have been obtained If score is 2.322, significantly 0,05. To find out the score of , score get from df = n - 3 = 60 - 3 = 57, so, the score of significantly 0,05 is 2,001. 118 Because the score of 2,322 2,001 so declined and accepted . Thus it can be said that a Consumer perceived value gives significant influence to the Consumers Commitment. Suliyanto 19: 4 says the Consumer perception of value has a positive influence to our customer commitment, Chahal and Kumari, 2011. Resumed from the quote Li and Patric 2010, Quality and Values influence satisfactions which in turn affects on our customer commitment. Supported by Li 2010: 30 where he wrote that Perceived value has a direct influence to customers commitment. Lam Research 2004 Mohammed 2012; 117 found that Customer Perceived Value has the effect of either directly or indirectly through satisfaction of consumer behavior in the loyalty, including commitment to customers. Jeff Hess and John Story 2005:314 says thatCommitment is a fundamental and powerful concept that can only be fully understood and applied if decomposed into its major dimensions. 2 Testing the influence of Brand Reputation to Consumers commitment : There is no influence between the Brand Reputation of Customer commitments : There is the influence between the Brand Reputation of Customer Commitment If so, declined and accepted 119 If so, accepted and declined Based on the calculated, If score is 0,230 significantly 0,05. To find out the score of get from the score ofdf = n -3 = 60 - 3 = 57, so, the score of significantly 0,05 is 2,001. Because the score of 0,239 2,001 so, Accepted declined Thus it can be said thatBrand Reputation does not give a significant influence to the Consumers Commitment . That means changes to the Brand Reputation has no significant influence to the changes on Consumers Commitment. In the beginning of the study results Anderson 1994 cited by Pinson 2012, 62 found that “Brand Reputation was found positively correlate with customer commitment ”. Past research conducted by Grounros 2005: 127 shows the results of that relationship and the high attachment between consumers with on line shopping, determined by the presence of a good reputation, from the shop on line, as well as of goods traded in the on line. Ogba and further Than 2007: 5 cites the research of Lacey, et al 2006 “customer commitment should be measured from the point of view that customer can express emotional feelings and desire to maintain a relationship with a brand as a result of deeper intrinsic factors like the brand reputation from the customers perspective. ” 120 From the latest research above, mentioned that Brand Reputation have the significant influence between brand reputation to consumer commitment, but the the result of research said that Brand Reputation does not give a significant influence to the Consumers Commitment. It may happen because the researche have a different subject and different object, so the result in one and another object or subject may different. 3 Testifying the Consumer’s Trust againts Consumer’s commitment : There is no influence between Consumers trust of Customer commitment : There is the influence of Consumer trust of Customer Commitment If so, declined and accepted If so, accepted and declined Based on the calculation, have been obtained If score is 4,352significantly 0,05. To find the score of get fromdf = n -3 = 60 - 3 = 57, so, the score of in significantly 0,05 is 2,001. Because of the score of 4,352 2,001 so, declined and accepted . It means Consumers Trust provide a significant influence to the consumers Commitment. 121 Much research has revealed about how trust and commitment. Very famous is the study of Morgan and Hunt 1994 in Chauduri and Holbrrok 2001: 83, the results of his research found that brand trust leads to brand loyalty or commitment because exchange creates the trust relationship that is highly valued . Ching-Hsien, et al 2002, 6 of research results of Jian 2001, brand trust influence a customers attitude for brand, and will have positive influenced for the commitment and the research results of Arjun and Morris 2001, research proof that brand trust has a positive effect to the commitment of customers form. Previously, Garbarino and Johnson 1999: 73 in support of what has been done by Morgan and Hunt 1999: trust is precursor of commitment, because commitment involves potential vulnerability and sacrifice, it follows that people are unlikely to be commitment unless you already established. The research of Li 2010: 30 conducted on the basis of return research of Cacers and Paparoidamis 2007 revealed that from the results of his research found that trust has significantly effect the commitment . The same was done by Casalo, et. Al. 2011: 202 taking the hypothesis of the research results Farelly and Quester, 2003: greater levels of trust improve the level of commitment to a given relationship, and also results of Bauer 2002 related with the online shopping, which States 122 Trust has a positive influence on its committed to the relationship with the website. On the structure of equation II can be summarized as shown in the table below : Table 4.60 Analyze influence perceived value, Brand Reputation, Consumer Trust to Consumer Commitment NO HYPOTHESIS PATH COEFFICIENT CONCLUTION 1 ≠ 0 = 0.277 2.322 2.001 Decline 2 ≠ 0 = 0.027 0.239 2.001 accepted 3 ≠ 0 = 0.505 4.352 2.001 Decline From the above analysis results look that brand Reputation is not giving effect to the consumers commitment, for it would do trimming by eliminating the Brand Reputation x 2 from this equation. The t-test results from the trimming of data processing. Tabel 4.61 T-test after trimming Coefficients a Model Unstandardized Coefficients Standardized Coefficients T Sig. B Std. Error Beta 1 Constant -.285 .324 -.877 .384 x1 .288 .111 .287 2.595 .012 y1 .487 .105 .513 4.641 .000 a. Dependent Variable: y2 123 Shows good results after trimming Perceived value and Consumers value trust provide significant 0.05. So both these variables provide a partial influence on Consumers commitment. Table 4.62 Analyze influence perceived value, and Consumer Trust to Consumer Commitment NO HYPOTHESIS PATH COEFFICIENT CONCLUTION 1 ≠ 0 = 0.287 2.595 2.001 Decline 2 ≠ 0 = 0.513 4.641 2.001 Decline The value of the coefficient of determination after trimming, showing no change, still visible in 0.502, as the chart below Table 4.63 Coefficient Determinant after Trimming Model Summary Model R R Square Adjusted R Square Std. Error of the Estimate 1 .708 a .502 .484 .62400 a. Predictors: Constant, y1, x1 So, from some output for substructure II above, the formed equation is obtained : 124  Notedscore of in the residue is obtained from 1 – R Picture 4.2 Path analysis Structure I and II From the picture above, can be conducted two analyses, i.e. the impact or effect of Perceived value and Brand Reputation of trust, as well as the impact or effect of Perceived Value, Brand Reputation and Trust of Consumer Commitment. 0,49 8 0,66 Consumer Perceived Value X 1 Brand Reputation X 2 Consumer Trust Y 1 Consumer Commitme nt Y 2 0.39 0.51 3 0. 277 0.518 0.28 125 Table 4.64 Total Effect ofConsumer Perceived Value and Brand Reputationagaints Consumer Trust Variables Direct Effect Indirect Effect Spurious Effect Total Effect Perceived Value to Consumer’s Trust 0.39 Brand Reputation to Consumer’s Trust 0.277 1. The impact of Consumer influence Perceived Value of Consumer Trust: a Direct Effect : b Indirect Effect : 0 c Spurious Effect : The effect changee of Trust caused by the variation of Consumer Perceived Value directly is equal to 0.39. So when there is an increase on Consumer Perceived value, then the Consumer Trust will also increase 2. Influence of impact Brand Reputation of Trust: a Direct Effect : b Indirect Effect : 0 c Spurious Effect : 126 The effect of change of Trust caused by the variation of Consumer Perceived Value directly is by 0.277. So when there is an increase in Brand Reputation, Consumer Trust will also increase. From the above calculation to see that Consumer Perceived value will give impact a larger effect or of Trust compared to Brand Reputation.Then in the final analysis, the impact would be seen throughout the final variables namely variables of Consumer Commitment, as seen in the table below: The amount influence of Consumer Perceived Value to the Consumer of the Costumer Commitment Table 4.65 Total Effect Consumer Perceived Value, Brand Reputation, and Consumer Trust againt Consumer Commitment Variables Direct Effect Indirect Effect Spurious Effect Total Effect Perceived Value to Consumer’s Commitment Direct Effect + Indirect Effect = 0.48 Brand Reputation to Consumer’s Commitment = Indirect Effect = 0.142 Consumer’s Trust to Consumer’s Commitment = Direct Effect = 0.513 127 3. The impact of the influence of Consumer Perceived Value to the Consumer of the Commitment : a. Direct Effect : b. Indirect Effect : c. Spurious Effect : Total Effect = Direct Effect + Indirect Effect = 0.48 The effects of changes in Perceived Value to the Consumer directly, the Commitment will give the effect of 0.287, positive although not too strong. While the effects of Consumer Perceived Value of Consumer Trust is through the Commitment of 0.2007. Thus the Total Effect given Consumer Perceived Value to Customer commitment is 0.48, positive and strong enough. 4. The Influence of impact Brand Reputation against Consumer Commitment: a. Direct Effect : 0 b. Indirect Effect : c. Spurious Effect : Total Effect = Indirect Effect = 0.142 Brand Reputation not to give effect to changes directly on the Customer Commitment. By not having a direct effect or impact, in fact it could be said that the Brand Reputation has no impact on the Consumer of the Commitment, since the impact of given variables on the dependent variable is bridge. Indirect impact, through the Trust was 0.142, is positive but it is close to 0, so the impact of the changes on Brand reputation is not too give you the impact or effects of changes of Consumer Trust. 128 The impact of the Trust against the influence of Consumer Commitment: Direct Effect: The Trust gives the effect or impact of the changes directly to the Consumer the Commitment of 0.513, is positive and strong enough. From the calculation above, seen that the variables provide the most powerful change impacts is a Trust, i.e. of 0.513 then Perceived value to the Consumer Customer Commitment amounting to 0.48 and indirect impact is the last of the Brand Reputation of Consumer Commitment amounted to 0.14. This means that either directly through Consumer Trust as well as variable indirectly, either variable consumer perceived value and Brand Reputation come with significant influence on the Consumer variables Commitment, meaning if the consumers commitment to Great Stores like to be improved then changes to Consumer perceived value and reputation of the shop is nice needs to be done in advance. 129

BAB V CONCLUSION AND IMPLICATION

A. Conclusions