77
C. Finding Research
1. Characteristics and Data Respondent
The respondents in this study are consumer users online shopping Tokobagus.com, a company based in Bintaro, Ciputat, and BSD. The
research object was chosen because the area is a sub district of Jakarta which is largely a residential dwelling and its inhabitants work in the city
of Jakarta. The questionnaire was distributed in as many as 60 directly on
respondents through the help of the Internet. Here is the presentation of the results of the data of the respondents.
Table 4.3 Profile respondents Based on Gender
NO GENDER
FREQUENCY PERCENTAGE
1 Man
32 53,33
2 Woman
28 46,67
TOTAL 60
100
Source: Primary data are processed
Based on the research, the results of 60 respondents seen in table 4.3.that 32 53.33 respondents were men and 28 women 46,67
respondents. So the total overall respondents is 60 100 of the respondents.
78
Table 4.4 Profile Respondent Based on Profession
NO PROFESSION FREQUENCY PERCENTAGE
1 Students
43 71,67
2 Private Employee
9 15
3 Entrepreneur
4 6,67
4 Household
3 5
5 Civil Servant
1 1,67
TOTAL 60
100
Source: Primary data are processed
Based on the research results of 60 respondents, in table 4.4 that 43 71,67 of the respondents work as a student, 9 15 of the respondents
made their living as private employees, 4 6,67 respondents profession as self-employed, 3 5 of the respondents made their living as the
mother of the household, and the remaining 1 1.67, as civil servants. So the total overall respondents is 60 100 of the respondents.
From the response of questionnaires distributed to 60respondents in Jakarta, the following facts are revealed:
79
2. Descriptive Analysis
a. Customer Perceived Value
1 Customer Total Value
Table 4.5
Frequency of the Answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 8
13.3 13.3
16.7 3
24 40.0
40.0 56.7
4 26
43.3 43.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
Based on the results from table 4.5 above, noted that 2 or 3.3 respondents answer strongly disagree 1, 8 13.3 respondents answered
disagree 2, 24 40.0 respondents answered agree 3, and 2643.3 of the respondents answered strongly agree 4. Then it can be inferred that
the majority of respondents expressed very much agree that trade in Tokobagus.com can save the consumer time.
Table 4.6 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 6
10.0 10.0
13.3 3
21 35.0
35.0 48.3
4 31
51.7 51.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
80
Results from table 4.6 above, note that 2 3,3 respondents answer strongly disagree 1, 6 10 respondents answered disagree 2, 21
35,0 respondents answered agree 3, and 31 51,7 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents expressed very much agree that Tokobagus.com can save the energy consumers in shopping and transacting.
2 Customer total cost
Table 4.7 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
6 10.0
10.0 10.0
2 24
40.0 40.0
50.0 3
24 40.0
40.0 90.0
4 6
10.0 10.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
Results from table 2.9 above, noted that the 6 10 respondents answer strongly disagree 1, 24 40 the respondents answer disagree 2, 24
40 respondents answered agree 3 and 610 respondents answered strongly agree 4. It can be concluded that most of the respondents
declared do not agree and others agree that when shopping for Tokobagus.com consumers get cheaper rates.
Table 4.8 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 2
20 33.3
33.3 33.3
3 29
48.3 48.3
81.7 4
11 18.3
18.3 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
81
Results from table 4.8 above, note that the 20 33.3 respondents answered disagree 2, 29 48.3 respondents answered agree 3, and 11
18.3 respondents answered strongly agree 4. Then it can be inferred that the majority of respondents agree that shopping at Tokobagus.com can
save a lot of costs.
3 Customer overall judgment of quality
Table 4.9 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
8 13.3
13.3 13.3
2 18
30.0 30.0
43.3 3
28 46.7
46.7 90.0
4 6
10.0 10.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.9 above, note that the 8 13.3 respondents answer strongly disagree 1, 18 30.3 respondents answered disagree
2, 2846.7 respondents answered agree 3 and 610 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that Tokobagus.com has quality guaranteed seller.
Table 4.10 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
4 6.7
6.7 6.7
2 19
31.7 31.7
38.3 3
34 56.7
56.7 95.0
4 3
5.0 5.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
82
The results of table 4.10 above, note that the 46.7 were respondent answer strongly disagree 1, 19 31.7 respondents answered disagree
2, 34 56.7 respondents answered agree 3, and 3 5 the respondents answered strongly agree 4. Then it can be inferred that the
majority of respondents agree that Tokobagus.com has the overall quality is satisfactory.
4 Monetary Value
Table 4.11 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 25
41.7 41.7
43.3 3
29 48.3
48.3 91.7
4 5
8.3 8.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
Table 4.11 results from above, note that the 11.7 respondent answer strongly disagree 1 disagree 25 41.7 respondents answered 2, 29
48.3 respondents answered agree 3, and 5 8.3 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that by shopping at Tokobagus.com consumers can set
aside a portion of their spending money. Table 4.12
Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
3 5.0
5.0 5.0
2 24
40.0 40.0
45.0 3
25 41.7
41.7 86.7
4 8
13.3 13.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
83
From the results of the table 4.12 above, note that 35 of the respondents answer strongly disagree 1, 2440 the respondents answer disagree 2,
2541.7 respondents answered agree 3, and 8 13.3 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that consumers can save when shopping at Tokobagus.com than they shop at the store.
5 Trade-off between benefit and cost
Table 4.13 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 23
38.3 38.3
41.7 3
31 51.7
51.7 93.3
4 4
6.7 6.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
The results of table 4.13 above, note that 2 3.3 respondents answer strongly disagree 1, 2338.3 respondents answered disagree 2,
3151.7 respondents answered agree 3, and 46.7 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that shopping at Tokobagus.com is not only profitable but also cheap.
84
Table 4.14 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
5 8.3
8.3 8.3
2 23
38.3 38.3
46.7 3
25 41.7
41.7 88.3
4 7
11.7 11.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
The results of table 4.14 above, noted that 58.3 of the respondents answer strongly disagree 1, 2338.3 respondents answered disagree 2,
2541.7 respondents answered agree 3, and 711.7 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that the shopping in Tokobagus.com member benefits and save on expenses.
6 Service Quality
Table 4.15 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 9
15.0 15.0
16.7 3
34 56.7
56.7 73.3
4 16
26.7 26.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.15 above, note that the 11.7 respondent answer strongly disagree 1, 915 the respondents answer disagree 2,
3456.7 respondents answered agree 3, and 16 26.7 respondents answered strongly agree 4. Then it can be inferred that the majority of
85
respondents agree that the service provided isTokobagus.com very easy buying and selling.
Table 4.16 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 2
3 5.0
5.0 5.0
3 21
35.0 35.0
40.0 4
36 60.0
60.0 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the results table 4.16 above, note that 2 5 respondents answered disagree 2, 2135 respondents answered agree 3, and 36 60
respondents answered strongly agree 4. Then it can be inferred that the majority of respondents expressed very much agree that Tokobagus.com is
very easy to access.
7 Professionalism
Table 4.17 Frequency of the answer
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 17
28.3 28.3
30.0 3
32 53.3
53.3 83.3
4 10
16.7 16.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.17 above, note that the 11.7 respondent answer strongly disagree 1, 1728.3 respondent replied to disagree 2,
3253.3 respondents answered agree 3, and 10 16.7 respondents
86
answered strongly agree 4. Then it can be concluded that the majority of respondents agree that Tokobagus.com makes online shopping website with
a professional.
Table 4.18
VAR00014
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
3 5.0
5.0 5.0
2 31
51.7 51.7
56.7 3
22 36.7
36.7 93.3
4 4
6.7 6.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
Results from table 4.18 above, noted that 3 or 5 of the respondents answer strongly disagree 1 31or 51.7 respondents answered disagree,
2, 22 or 36.7 respondents answered agree 3, and 4 or 6.7 respondents answered strongly agree 4. Then it can be concluded that the
majority of respondents declared not agree that all sellers in Tokobagus.com can serve consumers with professional.
8 Price Fairness
Table 4.19
VAR00015
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 17
28.3 28.3
31.7 3
36 60.0
60.0 91.7
4 5
8.3 8.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
87
From the results table 4.19 noted that 2 or 3.3 respondents answer strongly disagree 1, 17 or 28.3 the respondent replied to disagree 2, 36
or 60 respondents answered agree 3, and 5 or 8.3 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that the prices of goods offered at Tokobagus.com
according to the quality of goods acquired. Table 4.20
VAR00016
Frequency Percent
Valid Percent Cumulative Percent
Valid 2
15 25.0
25.0 25.0
3 39
65.0 65.0
90.0 4
6 10.0
10.0 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the results table 4.20 above, note that 15 or 25 respondents answered disagree 2, 39 or 65 respondents answered agree 3 and 6 or
10 respondents answered strongly agree 4. Then it can be inferred that the majority of respondents agree that the price I pay according to the
quality of the stuff I get if shopping at Tokobagus.com.
b. Brand Reputation
1 Company Performance Table 4.21
Frequency Percent
Valid Percent Cumulative Percent
1 1
1.7 1.7
1.7 2
20 33.3
33.3 35.0
3 33
55.0 55.0
90.0 4
6 10.0
10.0 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
88
From the results table 4.21 noted that the 1 or 1.7 respondent answers strongly disagree 1, 20 or 33.3 respondents answered disagree 2, 33 or
55 respondents answered agree 3 and 6 or 10 respondents answered strongly agree 4. Then it can be inferred that the majority of respondents
agree that Tokobagus.com is an online shopping site.
Table 4.22
Frequency Percent
Valid Percent Cumulative
Percent 1
7 11.7
11.7 11.7
2 24
40.0 40.0
51.7 3
19 31.7
31.7 83.3
4 10
16.7 16.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
Results from table 4.22 noted that the 7 or 11.7 respondents answer strongly disagree 1, 24 or 40 the respondents answer disagree 2, 19 or
31.7 respondents answered agree 3, and 10 or 16.7 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents declared not agree that Tokobagus.com is one of the online shopping that can be trusted.
89
2 Rating in a community
Table 4.23
Source: Primary data are processed 2013
From the results table 4.23 above, note that the 1 or 1,7 respondent answer strongly disagree 1, 30 or 50,0 respondents answered disagree 2, 22 or
36,7 respondents answered agree 3, and 7 or 11,7 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents declared not agree that Tokobagus.com is my choice online shopping site.
Table 4.24
Weight Frequency
Percent Valid Percent
Cumulative Percent 1
3 5.0
5.0 5.0
2 21
35.0 35.0
40.0 3
29 48.3
48.3 88.3
4 7
11.7 11.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.24 noted that 3 or 5 of the respondents answer strongly disagree 1, 21 or 35 respondents answered disagree 2, 29 or
48.3 respondents answered agree 3, and 7 or 11.7 respondents answered strongly agree 4. Then it can be inferred that the majority of
Weight Frequency
Percent Valid Percent
Cumulative Percent 1
1 1.7
1.7 1.7
2 30
50.0 50.0
51.7 3
22 36.7
36.7 88.3
4 7
11.7 11.7
100.0 Total
60 100.0
100.0
90
respondents agree that Tokobagus.com has a good Rating in the eyes of consumers.
3 Consequence of a collective measure of truth worthiness based on referrals
Table 4.25
Weight Frequency
Percent Valid Percent
Cumulative Percent Valid
1 2
3.3 3.3
3.3 2
18 30.0
30.0 33.3
3 32
53.3 53.3
86.7 4
8 13.3
13.3 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the results table 4.25 noted that 2 or 3.3 respondents answer strongly disagree 1, 18 or 30 respondents answered disagree 2, 32 or
53.3 respondents answered agree 3, and 8 or 13.3 respondents answered strongly agree 4. Then it can be inferred that the majority of respondents
agree that the purchased goods, according to pictures shown on the site Tokobagus.com.
Table 4.26
Frequency Percent
Valid Percent Cumulative
Percent 2
10 16.7
16.7 16.7
3 39
65.0 65.0
81.7 4
11 18.3
18.3 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
91
The results table 4.26 above, noted that 10 or 16.7 respondents answered disagree 2, 39 or 65 respondents answered agree 3, and 11 or 18.3
respondents answered strongly agree 4. Then it can be concluded that the majority of respondents agree that Tokobagus.com already qualified the
feasibility of online shopping sites .
4 Forward Looking Benefit Respondent answer about forward looking benefit
Table 4.27 VAR00023
Frequency Percent
Valid Percent Cumulative
Percent
Valid 2
7 11.7
11.7 11.7
3 35
58.3 58.3
70.0 4
18 30.0
30.0 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the results table 4.27 above, note that the 7 or 11.7 respondents answered disagree 2, 35 58.3respondents answered agree 3, and 18 or
30 respondents answered strongly agree 4. Then it can be inferred that the majority of respondents agree that advertise products on
Tokobagus.com is useful for the next sale.
Table 4.28 VAR00024
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 12
20.0 20.0
23.3 3
27 45.0
45.0 68.3
4 19
31.7 31.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
92
From the results table 4.28 above, note that 2 or 3.3 of respondents answer strongly disagree 1, 12 or 20 respondents answered disagree 2,
27 or 45 respondents answered agree 3, and 19 or 31.7 respondents answered strongly agree 4. Then it can be inferred that the majority of
respondents agree that advertise products on Tokobagus.com is not useful only for today, but in the future.
c. Consumer Trust
1 Exchange Integrity
Table 4.29
VAR00025
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 23
38.3 38.3
40.0 3
23 38.3
38.3 78.3
4 13
21.7 21.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.29 above, note that 1 or 1.7 respondent answer strongly disagree 1, 23 respondents or 38.3 answered disagree 2, 23
or 38.3 respondents answered agree 3, and 13 or 21.7 of the respondents answered strongly agree 4. It can be concluded that most of
the respondents declared not agree and partly agree that the Tokobagus.com become recommendation site shop online.
93
Table 4.30
VAR00026
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 18
30.0 30.0
33.3 3
27 45.0
45.0 78.3
4 13
21.7 21.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.30 above, note that 2 or 3.3 respondents answer strongly disagree 1, 18 or 30 respondents answered disagree 2, 27 or
45 respondents answered agree 3, and 13 or 21.7 of the respondents answered strongly agree 4. It can be inferred that the majority of
respondents agree that consumers would recommend Tokobagus.com to a friend-friends.
2 The degree of confidence
Table 4.31
VAR00027
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 22
36.7 36.7
40.0 3
28 46.7
46.7 86.7
4 8
13.3 13.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.31 above, note that 2 or 3.3 respondents answer strongly disagree 1, 22 or 36.7 respondents answered disagree 2, 28 or
46.7 respondents answered agree 3, and 8 or 13.3 respondents answered strongly agree 4. Then it can be inferred that the majority of
94
respondents agree that consumers trust when shopping online at Tokobagus.com.
Table 4.32
VAR00028
Frequency Percent
Valid Percent Cumulative Percent
Valid 2
17 28.3
28.3 28.3
3 27
45.0 45.0
73.3 4
16 26.7
26.7 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the above results table 4.32, note that 17 or 28,3 respondents answered disagree 2, 27 or 45,0 respondents answered agree 3, and 16
or 26,7 respondents answered strongly agree 4. Then it can be inferred that the majority of respondents agree that Tokobagus.com is a trusted
online shopping site.
3 Goodwill and Willingness
Table 4.33
VAR00029
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
5 8.3
8.3 8.3
2 29
48.3 48.3
56.7 3
19 31.7
31.7 88.3
4 7
11.7 11.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.33 above, note that 5 or 8,3 of the respondents answer strongly disagree 1, 29 or 48,3 respondents answered disagree
2, 19 or 31,7 respondents answered agree 3, and 7 or 11,7 respondents answered strongly agree 4. Then it can be inferred, the
95
majority of respondents declared not agree if they can trust completely to Tokobagus.com.
Table 4.34
VAR00030
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 15
25.0 25.0
26.7 3
37 61.7
61.7 88.3
4 7
11.7 11.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.34 above, note that the 1 or 1,7 respondent answer strongly disagree 1, 15 or 25,0 respondents answered disagree 2, 37 or
61,7 respondents answered agree 3, and 7 or 11,7 respondents answered strongly agree 4. Then it can be inferred, the majority of
respondents agree to the reputation of the Tokobagus.com make sure every time you shop at Tokobagus.com.
4 Feeling about satisfaction
Table 4.35
VAR00031
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 24
40.0 40.0
41.7 3
26 43.3
43.3 85.0
4 9
15.0 15.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.35 above, note that the 1 or 1,7 respondent answer strongly disagree 1, 24 or 40,0 the respondents answer disagree
2, 26 or 43,3 respondents answered agree 3, and 9 or 15,0 respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents agree consumers always feel satisfied when shopping at Tokobagus.com.
96
Table 4.36
VAR00032
Frequency Percent
Valid Percent Cumulative Percent
Valid 2
13 21.7
21.7 21.7
3 35
58.3 58.3
80.0 4
12 20.0
20.0 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the table above, note that 4.36 13 or 21,7 respondents answered disagree 2, 35 or 58,3 respondents answered agree 3, and 12 or
20,0 of the respondents answered strongly agree 4. Then it can be inferred, the majority of respondents agree consumers were satisfied with
the ease of access being offered Tokobagus.com.
5 Feeling about the certainty
Table 4.37
VAR00033
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
3 5.0
5.0 5.0
2 23
38.3 38.3
43.3 3
27 45.0
45.0 88.3
4 7
11.7 11.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.37 above, note that 3 or 5,0 of the respondents answer strongly disagree 1, 23 or 38,3 respondents answered disagree
2, 27 or 45,0 respondents answered agree 3, and 7 or 11,7 respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents agree to Tokobagus.com always gives clarity to
any sellers who market ads on Tokobagus.com
97
Table 4.38
VAR00034
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
4 6.7
6.7 6.7
2 31
51.7 51.7
58.3 3
21 35.0
35.0 93.3
4 4
6.7 6.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the above results table 4.38, note that 4 or 6,7 respondents answer strongly disagree 1, 31 or 51,7 respondents answered disagree 2, 21 or
35,0 respondents answered agree 3, and 4 or 6,7 respondents answered strongly agree 4. Then it can be inferred, the majority of respondents
declared not agree if the consumers never hesitate when shopping at Tokobagus.com
d. Customer Commitment
1 Customer Retention
Table 4.39
VAR00035
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
4 6.7
6.7 6.7
2 14
23.3 23.3
30.0 3
30 50.0
50.0 80.0
4 12
20.0 20.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.39 above, note that the 4 or 6,7 respondent answer strongly disagree 1, 14 or 23,3 respondents answered disagree
2, 30 or 50 respondents answered agree 3, and 12 or 20 of the respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents agree Tokobagus.com is the online shopping that I always remember.
98
Table 4.40
VAR00036
Frequency Percent
Valid Percent Cumulative Percent
Valid 2
18 30.0
30.0 30.0
3 35
58.3 58.3
88.3 4
7 11.7
11.7 100.0
Total 60
100.0 100.0
Source: Primary data are processed 2013
From the above results table 4.40, 18 or 30 respondents answered disagree 2, 35 or 58,3 respondents answered agree 3, and 7 or 11,7 respondents
answered strongly agree 4. Then it can be inferred, the majority of respondents agree to Tokobagus.com always leave a good impression.
2 Repurchase Intention
Table 4.41
VAR00037
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
6 10.0
10.0 10.0
2 28
46.7 46.7
56.7 3
22 36.7
36.7 93.3
4 4
6.7 6.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.41 above, note that the 6 or 10 respondent answer strongly disagree 1, 28 or 46.7 respondents answering disagree
2, 22 or 36.7 respondents answered agree 3, and 4 or 6.7 respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents declared not agree if the respondent always wanted to shop at Tokobagus.com.
Table 4.42
VAR00038
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 20
33.3 33.3
35.0 3
34 56.7
56.7 91.7
4 5
8.3 8.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
99
From the results table 4.42 above, note that the 1 or 1.7 respondent answer strongly disagree 1, 20 or 33.3 respondents answered disagree
2, 34 or 56.7 respondents answered agree 3, and 5 or 8.3 respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents agree that the given service Tokobagus.com make respondents will repeat shopping at Tokobagus.com.
3 Staying Intention
Table 4.43
VAR00039
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 15
25.0 25.0
28.3 3
31 51.7
51.7 80.0
4 12
20.0 20.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the above results table 4.43, note that 2 or 3.3 respondents answer strongly disagree 1, 15 or 25.0 respondents answered disagree 2, 31
or 51.7 respondents answered agree 3, and 12 or 20 of the respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents agree that they would shop at the Tokobagus.com again.
Table 4.44
VAR00040
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
12 20.0
20.0 20.0
2 26
43.3 43.3
63.3 3
18 30.0
30.0 93.3
4 4
6.7 6.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
100
From the results table 4.44 above, note that the 12 or 20 respondents answer strongly disagree 1, 26 or 43.4 respondents answering disagree
2, 18 or 30.0 respondents answered agree 3, and 4 or 6.7 respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents declared not agree if the respondent will always shop through Tokobagus.com.
4 Enduring Attitude
Table 4.45
VAR00041
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 23
38.3 38.3
40.0 3
32 53.3
53.3 93.3
4 4
6.7 6.7
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the results table 4.45 above, note that the 1 or 1.7 respondent answer strongly disagree 1, 23 or 38.3 respondents answered disagree
2, 32 or 53.3 respondents answered agree 3, and 4 or 6.7 respondents answered strongly agree 4. Then it can be inferred, the
majority of respondents agree that Tokobagus.com can always maintain the trust of consumers.
Table 4.46
VAR00042
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
2 3.3
3.3 3.3
2 25
41.7 41.7
45.0 3
30 50.0
50.0 95.0
4 3
5.0 5.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
101
From the results table 4.48 above, note that 2 or 3.3 respondents answer
strongly disagree 1, 25 or 41.7 respondents answered disagree 2, 30 or 50.0 respondents answered agree 3, and 3 or 5.0 the respondents
answered strongly agree 4. Then it can be inferred, the majority of respondents agree that tokobagus.com will forever maintain consumer
confidence. 5 Desire to particular brand
Table 4.47
VAR00043
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
3 5.0
5.0 5.0
2 8
13.3 13.3
18.3 3
19 31.7
31.7 50.0
4 30
50.0 50.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the above results table 4.47, 3 or 5.0 respondents answer strongly disagree 1, 8 or 13.3 respondents answered disagree 2, 19 or 31.7
respondents answered agree 3, and 30 or 50.0 respondents answered strongly agree 4. Then it can be inferred, the majority of respondents
expressed very much agree that responded will try to shop at other online sites other than Tokobagus.com.
Table 4.48
VAR00044
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
1 1.7
1.7 1.7
2 11
18.3 18.3
20.0 3
18 30.0
30.0 50.0
4 30
50.0 50.0
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
102
From the results table 4.48 above, note that the 1or 1.7 respondent answer strongly disagree 1, 11 or 18.3 respondents answered disagree 2, 18 or
30.0 respondents answered agree 3, and 30 or 50.0 respondents answered strongly agree 4. Then it can be inferred, the majority of
respondents expressed very much agree that responded wished to purchase goods through online shopping other than Tokobagus.com.
6 Desire to Maintain Membership
Table 4.49
VAR00045
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
5 8.3
8.3 8.3
2 31
51.7 51.7
60.0 3
22 36.7
36.7 96.7
4 2
3.3 3.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
From the table above, note that 4.49, 5 or 8.3 respondents answer strongly disagree 1, 31 or 51.7 respondents answered disagree 2, 22
or 36.7 respondents answered agree 3, and 2 or 3.3 the respondents answered strongly agree 4. Then it can be inferred, the majority of
respondents stated that the respondent does not agree will be a loyal customer Tokobagus.com.
Table 4.50
VAR00046
Frequency Percent
Valid Percent Cumulative Percent
Valid 1
6 10.0
10.0 10.0
2 31
51.7 51.7
61.7 3
21 35.0
35.0 96.7
4 2
3.3 3.3
100.0 Total
60 100.0
100.0
Source: Primary data are processed 2013
103
From the table above, note that the 4.50, 6 or 10.0 respondents answer strongly disagree 1, 31 or 51.7 respondents answered disagree 2, 21
or 35.0 respondents answered agree 3, and 2 or 3.3 the respondents answered strongly agree 4. Then it can be inferred, the majority of
respondents stated that the respondent does not agree will be a loyal member of the Tokobagus.com.
D. Analysis
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