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The behavior of consumers in shopping online is influenced by various factors, in particular the recurrent desire to do shopping or even
feel any attachment with the shop on line or purchased online brands, various studies say depending on the level of trust that such a result of
consumer research Javernpaa, Tranctinsky and Vitale 2000: 45. Where the trust of consumers is very depending on the perceived value of online
stores or products and services purchased online consumer and reputation earned from online stores as well as the goods and services he received, it
is expressed by Quelch and Klein 1999: 72.
3. Internet, e-commerce and Online Shopping
The history of the Internets existence comes from the United States Department of Defense Advanced Research Project Agency
ARPA in 1963, which was originally a United States Government experiment NET created to connect the computer researcherto the centre in
the Department of Defense. Currently, Internet is a computer network that links computer
networks with other networks worldwide Hornby, 2000. Internet has become the worlds largest information resource that contains a wide range
of breakthrough in form of communicating, social interactions to business interactions. A wide range of buying and selling that was once done face-
to-face can now be done on line via the internet, which is called e- commerce.
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E-commerce defined by Turaban 2002 is a concept that describes the process of purchase, sales and products changing, services and
information through a computer network. E-commerce has three categories, B2C Business to Customer that is a transaction on line
connected directly between the business person with customers individually. Then the category B2B business to business, transactions
on line between one or several companies with other businesses, and B2E Business to Employee, the information and the service made up for the
workers. Husin 2011 tells us that, on line shopping was first introduced in
the United Kingdom since 1979 by Michael Aldrich of Redifon computers, long before the internet exist. Aldrich attributed the color TV
with computers and telephones, so to transact a sale over the phone, in accordance with item displayed on the TV screen.
Then with the uses of the internet, communication with the phone starts replaceable by online shopping form of transactions that do not
require a face-to-face between buyers and sellers, so buyers and sellers can be in a separate place so much, but can make deals, and the buyer can
choose the product through a vending company sites that are accessed through social media or blogs.
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4. Definition of Brand Reputation
