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This analysis is used to determine the extent of the influence of Consumer perceived value
and Brand reputation to Consumer
commitment trough Consumer Trust
either directly or indirectly by use of the formula of equation models the two lines as follows:
Description: : Consumer Trust
: Consumer Commitment : Consumer Perceived Value
: Brand Reputation : Standard Error
E. Multiple Linear Regression
Multiple linar regression analysis is to measure the magnitude of the effect between two or more independent variables and to predict
dependent variable using the independent variable Duwi Priyanto, 2012: 127.
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From the counting with SPSS 20 gain the information and explnation on the coefficient determination, F test, and T test to answer the
formulation of the problems. These are the following explanation that is connecting to the problem above, that is :
a. The Coefficient of Determination Test According to Imam Ghozali 2006:202 the coefficient of
determination essentially measure how far the ability of
models to explain variation in the dependent variable. The value determination of coefficient is between zero and one.
The is small means the ability of independent variables in
explaining variations in the dependent variableis very limited. Value close to one baret the independent variables provide
almost all the information needed to predict the variation of dependent variable.
b. Simultaneous Test of F test F test essentially indicates wheater all the independent
variabels or independent variables included in the model have jointly influence on the dependent variable. The probability is
smaller than 0.05, then the result means that there are significant effect of independent variables collectively againts
the dependent variable. Step to examine the hypothesis with F test as follow Ghazali, 2006:203 :
1 Determine Hypothesis
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Perceived Value and Brand Reputation to Consumer Trust
H0 : ,
= 0, there is no significant influence simultaneously among variable of perceived value and
brand reputation to consumer trust. H1 :
, ≠ 0, there is significant influence
simultaneously among variable of perceived value, brand reputation to consumer trust.
Perceived Value, Brand Reputation, Consumer Trust to Consumer Commmitment
H0 :
, there is no significant influence simultaneously among variable of perceived value,
brand reputation, consumer trust to consumer commitment.
H1 :
, there is significant influence simultaneously among variable of perceived value,
brand reputation, consumer trust to consumer commitment
2 Determinng level of significance Criteria for testing the significance level is amount 5
or α = 0.05 3 Determining the criteria acceptance and reject of Ho
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If F test F table, so Ho rejected and H1 accepted, means independent variables simultaneously do not
have a significant influence to dependent variables. c. Partial test of T
– test This research methode is used to partial test or t test aims to
determine how big the influence of each independet variable X individually partially toward dependent variable Y
Ghozali, 2006:88. T test method is as follows two tail test : 1 Determine Hypothesis
Perceived Value Hypothesis
H0 : = 0
There is no direct effect between Consumer Perceived Value to Consumer Trust.
H1 : ≠ 0 There is correlation between Consumer
Perceived Value to Consumer Trust.
Brand Reputation Hypothesis
H0 : b4 = 0
There is no Indirect effect between Customer Perceived Value to Customer Commitment
H1 : b4 ≠ 0 There is any indirect effect between
Customer Perceived Value to Customer Commitment.
Consumer Trust Hypothesis
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H0 : b5 = 0
There is no indirect effect between Consumer Trust to
Customer Commitment.
H1 : b5 ≠ 0 There is any indirect effect between
Consumer Trust to Customer Commitment.
2 Determining level of significance Lind et al., 2010:338. Criteria for testing the significance level is
amount 5 or α = 0.05, because used two tailed so α
valued devided 2 so 0.025. 3 Determining t table Lind et al,.2010:338
Distribute of t table searched on α = 5 with degree of freedome df = n-k-1 number of questionnair
– number of independent variable
– 1. 4 Comparing
value t
test with
value table
Suhyardi,2009:90 if – t test -t table it means Ho
rejected and H1 accepted, so independet variable partially has significant influence toward dependent
variable. If t test + t table it means Ho rejected and Ha
accepted, so independent variable partially has significant influence towaard dependent variable.
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F. Measurement Scale of Variable
