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D. Hypothesis
Of the association between the variables is the result of previous research, as well as an overview of the framework of the research the
research hypothesis formed thought as follows:
H1 : There is a positive influence between the Customer Perceived
Value of the consumer Trust.
This hypothesis based on the notion of Customer perceive Value expressed by Kottler 2012 that Customer Perceived Value is
difference between the evaluation of the prospects for all benefits and all costs that offered. Added by Ziethmal 1988 in Li
2012;23 that customer perceived value is the overall assessment of the value to produce based on the perception that he received or
what has been accepted by the customer.
H2 : There is a positive influence between Brand Reputation against
consumers Trust.
This hypothesis based on the result of Bromley 1993. Davies and miles, 1983 in Pinson 2012;23 they said that the entire reputation
of feelings and opinions submitted by stakeholders outside the company. Then they said that reputation is a brand that can be
judge by consumers based on opinions, expectations and his beliefs.
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H3 : There is a positive influence either directly or indirectly
between the Customer Perceived Value of the customers Commitment.
Kotler 2012 customer perceived value is the difference between the evaluation of the prospects for all benefits and all costs that are
on offer and other alternatives considered. Afzal 2011;49 reveals, if the buyer assumes that the brand
deserves, than he believe in brand and will make a purchase, so if the consumer believes that goods sold are fulfilling needs and have
good grades, then the consumer will believe and will make a purchase.
H4 : There is a positive influence either directly or indirectly
between the Brand Reputation of the customers Commitment.
This hypothesis based on the result of research of Anderson 1994 cited by Pinson 2012;62 that Brand Reputation was positively
correlate with customer found commitment, furthermore the results of research conducted by Grounros 2005;127 shows the results of
the relationship and the high attachment between consumers with online shopping, determined by the presence of a good reputation,
of the online shopping, as well as goods traded in online.
H5 : There is a positive influence between the customers
Commitment against the Trusts consumers
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Morgan and Hunt 1994 found that brand trust leds brand loyalty or commitment, because exchange creates trust relationship that are
highly valued. Gounros 2005:127 Kumar 1995, Sarkar 1998 and Hakansson 1982 prove the existence of a strong link between
trust and commitment of customers in various sectors of goods and services.
Based on the results of the above study shows that there is a close relationship between consumer trust with customer commitment, so as to
strengthen the taking of this hypothesis.
E. Statistically Hypothesis
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