71
CHAPTER IV
ANALYSIS AND DISCUSSION
A. Overview of ResearchObject
1. What is Tokobagus.com ?
Tokobagus.com is the largest online trading center in Indonesia. The place to find new and used quality goods like cheap mobile phone
products, computers, fashion, used cars, motorcycles, homes and property, household appliances, services and jobs. For the sellers, advertise for free
is one of the services provided by Tokobagus.com. Your ad will be seen by hundreds of thousands of people every day. Transact in Tokobagus,
both selling and buying is all provided free of charge.
2. Short History
Tokobagus.com was foundedon June 9, 2005 by Arnold Sebastian Egg and RemcoLupkerwhicharetwo youth origin camefrom Netherlands.
Arnold, who was on a holiday in Bali got the idea after seeing the rapid development of e-commerce sites in the United state, the amazon.com.
Judging from the geographical of Indonesia, which consists of numerous islands, with a population that is very large, then comes an idea for making
site Tokobagus.com.
72
Tokobagus.com started the concept of selling online media in Indonesia are resilient. By using the promotion on local TV channels,
radio, and stickers-stickers are distributed, TokoBagus.com has now become the media buying and selling online is a very well-known and
trusted in Indonesia. With his promotion, which now includes national and regional TV TokoBagus.com have become the solution for sellers who do
not have land or trade buyers online.TokoBagus.com has offices i.e. PT. TokoBagus.com headquartered in Denpasar, Bali. First promos focused
only on Bali and surrounding areas only, but nowadays they are often doing promos outside the city that are often held on festival or exhibition.
With 40 categories ranging from musical instruments, children and infants, to book a car, motor, property and others, TokoBagus.com is
already a site selling online media. Imagine there are 40,000 more stuff in the post only on categories of children and babies, and that will be
growing every minute of it. With features that are constantly updated and improved, there is no
doubt that people who are behind the passing of TokoBagus.com are the ones that are tough and unyielding resulting website of his presence and
influence in Indonesia. Not the same with other local sites that prefer promoting their site online or by holding events and gatherings, the
TokoBagus.com already includes national TV, and that prove how successful TokoBagus.com.
73
B. Analysis and Discussion
Kategori