Statistically Hypothesis Scope of The Research

45 Morgan and Hunt 1994 found that brand trust leds brand loyalty or commitment, because exchange creates trust relationship that are highly valued. Gounros 2005:127 Kumar 1995, Sarkar 1998 and Hakansson 1982 prove the existence of a strong link between trust and commitment of customers in various sectors of goods and services. Based on the results of the above study shows that there is a close relationship between consumer trust with customer commitment, so as to strengthen the taking of this hypothesis.

E. Statistically Hypothesis

I. 1.

H0 : = 0 There is no direct effect between Consumer Perceived Value to Consumer Trust H1 : ≠ 0 There is correlation between Consumer Perceived Value to Consumer Trust 2. H0 : = 0 There is no direct correlation between Brand Reputation to Consumer Trust 46 H1 : ≠ 0 There is any correlation between Brand Reputation to Customer Trust 3. ρ H0 : , = 0 H1 : , ≠ 0

II. 1.

H0 : b3 = 0 There is no correlation between Consumer Perceived Value to Customer Commitment H1 :b3 ≠ 0 There is any relation between Consumer Perceived Value to Customer Commitment 2. H0 : b4 = 0 There is no Indirect effect between Customer Perceived Value to Customer Commitment H1 : b4 ≠ 0 There is any indirect effect between Customer Perceived Value to Customer Commitment 47 3. H0 : b5 = 0 There is no indirect effect between Consumer Trust to Customer Commitment H1 : b5 ≠ 0 There is any indirect effect between Consumer Trust to Customer Commitment 4. H0 : H1 : 48

CHAPTER III RESEARCH METHODOLOGY

A. Scope of The Research

The approach used in this study was concentrated in management science approach in the field of marketing management, more specifically related to the fields of Consumer Behavior, associated with the consumers trust and the customers commitment as well as the Brand, associated with the Brand Reputation and Perceived Value that is accepted by consumers, online shopping industry that can be accessed by consumers who are domiciled in the territory of South Tangerang, which are Bintaro, Ciputat, and BSD. This population known as Jakarta sub-district Jakarta. Many housing build in those areas. Most of them who live in this area are office workers, went home early in the evening, so they did not have much time to go shopping, so most of them choose online shopping as alternative. This phenomenon makes researcher wants to examine the users of Tokobagus.com on those areas. In this study measured is the perception of consumers who have ever bought online at least 2 times, associated Perceived Value, Brand Reputation, Consumers trust and commitment on the Consumers of products and stores online that are provided by the local websites, where consumers domiciled in South Tangerang, especially in Bintaro, Ciputat, and BSD area, who are explained 49 how descriptive variable entanglement with the characteristic shops and online products are provided by sites in the country. By looking at the purpose of this study, which measures the level of influence of several independent variables customer perceived value and brand reputation of the dependent variable customers commitment, which also has one intervening variables, i.e. the consumers trust, then data analysis method used in this research is path analysis method.

B. Population and Sampling Method

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