Deine clearly: OUTLINING A CAMPAIGN PLAN

RIGHTS AIPP AIPP Regional Capacity Building Program - Training Manual on the UNDRIP 3. Who you will address your calls to – government? if so, which branches or agencies or units and officials of government? a corporation? the public? the affected communities? all of the above? If you will address your calls to multiple audiences, define which call you will be addressing to which audience. C. Lay down what steps you need to take in order to achieve your objecive – includ- ing, but not limited to the following: • preparation of information and education materials for affected communities; • information-dissemination, education and consensus-building among these communi- ties; • together with the affected communities, formulation and signing of a statement of position or position paper, or a petition or resolution on the issue; • submission of the statement or paper, petition or resolution to the office of the government branch, agency or unit andor the corporation it addresses, and distribution of the same to the mass media; • an accompanying delegation of community leaders to the said office plus, perhaps, a press conference; • follow up activities, including an audience with government or the corporation addressed by the initial statement or petition, public forums, speaking on the radio or television, mass actions, etc.; • alliance work with appropriate government officials and public figures so that the public figures will help you gain support for your position on the issue, and the government offi- cials will help you get favorable action on your petition; • alliance-building among the various affected communities and with various organiza- tions; • more follow-up activities until you achieve your objective. D. Try to schedule or at least set phases. Be sure to provide for points in ime during which you can sit down to assess the progress of the campaign and work out adjust- ments or follow-up aciviies. E. Lay out your machinery for the campaign. Be sure to specify individuals and groups who will be taking on tasks in: • the production of information and education materials; • information-dissemination, education and consensus-building among communities and the public at large; • mobilization; • alliance work with elites and others who have access to power; • alliance-building among communities and organizations; • secretariat functions, campaign coordination and administration. F. Work out your budget and a sourcing plan, including the allocaion of exising re- sources, the pooling of addiional resources from members of your organizaion and from supporters, further resource-generaion. 202